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One of the hottest online trends of the summer has been the sharing of live streaming video via apps Periscope and Meerkat. Everywhere I turn I see people shooting videos of themselves (and accompanying scenery) and sharing it via Twitter and Facebook.
This phenomenon of everyday broadcasting is turning mobile phone users into solo broadcasters, sharing everything from weekend athletic events and nightclub action, to bicycle riding and scenic beach scenes. It’s nirvana for attention seekers. And it’s expected to grow: new data from Cisco shows that globally, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014.
And it’s not just you and I using live streaming video apps, either. Already, brands and companies are tapping into the power of live streaming video to build fans and followers for the brands, and it’s certain to become a part of the digital social marketing landscape for a long time into the foreseeable future. Let’s take a closer look at one specific platform: Persicope.....
Via Jeff Domansky
I think that this new concept is really interesting and exciting because it can be used in many ways such as personal as well as in your business.
Its sweet