Latest Social Media News
112.8K views | +0 today
Follow
Latest Social Media News
Latest Social Media News
Curated by Gerrit Bes
Your new post is loading...
Your new post is loading...
Rescooped by Gerrit Bes from Curation, Social Business and Beyond
Scoop.it!

Why Don't Companies understand Real Digital influence?

Why Don't Companies understand Real Digital influence? | Latest Social Media News | Scoop.it
Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies...

Via janlgordon
janlgordon's comment, December 15, 2012 12:56 PM
Robin Martin, thank you for rescooping this article and being a very loyal follower, I really appreciate it! I might not always be able to acknowledge everyone here because I am very busy launching Curatti at the moment and that is two full time jobs. Thanks again.
ThePinkSalmon's comment, December 15, 2012 9:22 PM
Very interesting!!
PaolaRicaurte's curator insight, December 16, 2012 9:21 AM

A really interest topic and something I've been trying to explain to some people: Social Network Analysis is science, nothing to do with your "cool" marketing tools...

Scooped by Gerrit Bes
Scoop.it!

Can Your Social Influence Really Be Scored?

Can Your Social Influence Really Be Scored? | Latest Social Media News | Scoop.it

While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it’s important that you understand their limitations as well as their strengths . . .

No comment yet.