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An app called InstLike promised free likes and followers on Instagram, but asked users to provide their usernames and passwords, turning them into a botnet.

Moreover, a user would get 20 free Likes if he used the hashtag #instlike_com in his own photo captions. A search on Instagram reveals that more than 500,000 photos already contain that hashtag.

All these features made InstLike a sophisticated ecosystem that employed thousands of voluntary "zombie" accounts — but it depended on their naiveté and willingness to give up their passwords.

For Narang, who is experienced in the realm of social media-based scams, the sheer volume of people involved is scary.