Latest Social Media News
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21 Ways We Promote Every Single Blog Post

21 Ways We Promote Every Single Blog Post | Latest Social Media News | Scoop.it

Sometimes, the jump from zero readership to several hundred, thousand, or ten thousand hits per day happens in a few weeks, more often it’s several months after a project begins that regular readership begins to take shape.  It’s 9 parts hard work and 1 part serendipity, getting your posts in front of the right people at the right time.


This blog is young, and I’ve far from cracked the code, but I can share with you what I’ve been doing with each post that goes up on this blog in order to nudge some initial traffic towards it.


In fact, if you’re reading this right, now, it’s highly likely that your visit is a direct result of one of the methods below – so it’s at least working a little bit, right?...


Via Jeff Domansky
Jeff Domansky's curator insight, November 1, 2015 12:15 PM

21 great ways to promote a blog post and a valuable blueprint to follow. Recommended reading. 9/10

Infinity Local's curator insight, November 2, 2015 2:38 AM

Brandon shared a couple of excellent techniques. Bravo.

Digital Communication Students's curator insight, November 3, 2015 5:35 PM

21 maneras de promocionar nuestros posts en el blog, muy a tener en cuenta a la hora de crear tu propio blog!

#Blog

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4 Google Tools That Will Boost Your #PR - SEMrush

4 Google Tools That Will Boost Your #PR - SEMrush | Latest Social Media News | Scoop.it

There’s been a lot of talk about how traditional public relations can help boost your SEO.SEO and PR go hand in hand. I’m really lucky to work with several PR professionals in my current position, and they all agree that SEO best practice is essential if your story is going to connect with its audience.


While still distinct disciplines, SEO and PR are now joined at the hip, and professionals on both sides can no longer remain ignorant of each other’s worlds. An SEO who is armed with top tier PR training can have intelligent conversations with clients in regards to branding and PR goals, and an expert public relations professional can optimize press releases, understand on-page elements and use tools beyond social media to make sure that their client’s needs are best served.


So, here are some tools that I use in my own efforts as in performing my outreach role:...


Via Jeff Domansky
Jeff Domansky's curator insight, July 9, 2015 11:56 AM

Good reasons why PR and SEO work well together.

Manny Pacquiao's curator insight, July 9, 2015 7:38 PM

http://www.nflonlinegame.com/Minnesota Vikings vs Pittsburgh Steelers Live Game

 

 

http://www.nflonlinegame.com/Minnesota Vikings vs Pittsburgh Steelers Live Game

 

http://www.nflonlinegame.com/Minnesota Vikings vs Pittsburgh Steelers Live Game

 

 

 

http://www.nflonlinegame.com/Minnesota Vikings vs Pittsburgh Steelers Live Game

 

http://www.nflonlinegame.com/Minnesota Vikings vs Pittsburgh Steelers Live Game

Rachel Wild's curator insight, July 10, 2015 3:55 AM

You might like to take a look at this list of 50+ tools that also do a lot of the heavy lifting where online public relations is concerned...? :: http://www.wilddigital.co.uk/best-free-pr-tools/

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Three Winning Stories That Will Wow Your Audiences | Mr. Media Training

Three Winning Stories That Will Wow Your Audiences | Mr. Media Training | Latest Social Media News | Scoop.it

According to Howard Gardner, a professor at Harvard University, “Stories are the single most powerful weapon in a leader’s rhetorical arsenal.” Yet most people struggle to think of compelling stories that reinforce their messages.

 

That’s usually because they’re trying to think of a “big” story. In order to help people get unstuck, I tell them to think smaller. I encourage them to think of a single customer whose life was improved because of their product or a community that is enjoying the benefits of a new public school.

 

A story can be many things: your personal experience with a person, place, thing, or topic; somebody else’s experience; case studies in the news; or a historical or fictional example....


Via Jeff Domansky, Brian Yanish - MarketingHits.com
Jeff Domansky's curator insight, March 19, 2013 11:56 PM

Good tips for telling your story in the media from Brad Phillips.

Tom Fair's comment, March 21, 2013 10:25 PM
Good article, and a great intro into the book. I liked it so much I bought the book! I'm 14 "things" into the book and finding it very worthwhile...
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Your Blog: Hub of the Great Content Marketing Wheel | Small Biz Trends

Your Blog: Hub of the Great Content Marketing Wheel | Small Biz Trends | Latest Social Media News | Scoop.it

We all hear the benefits of blogging touted throughout the blogosphere. Heck, if you haven’t heard any of the so-called benefits, Jeff Bullas has written up 10 of them, any one of which is enough to convince me.

 

Today, however, I want to focus on one very specific benefit (not on Bullas’ list): A blog serves as the hub of your content marketing wheel.

 

As the hub of your wheel, all other content marketing efforts radiate out from the blog and shoot back into the blog....


Via Jeff Domansky, Martin (Marty) Smith
Jeff Domansky's curator insight, February 27, 2013 10:34 PM

I like this analogy and blog positioning. 

Martin (Marty) Smith's curator insight, February 27, 2013 10:45 PM

Agree with Jeff. Love the analogy and the conclusion. I use Scoop.it as my hub because the feedback loops are faster. In my case, extending the analogy a little painfully, one wheel fires with Scoop.it in the hub and some of those "firings" are transferred over to the blog.

Blog time is more expensive than curation so I make content EARN its way into our blog, but I like the analogy even as I am extending it painfully.  

 

Jeff Domansky's comment, February 28, 2013 1:33 AM
Totally agree with you Marty on time factor and it's getting tougher all the time. Scoop it has a very quick feedback loop as you say.
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Welcome to the New Mashable

Welcome to the New Mashable | Latest Social Media News | Scoop.it

Welcome to the new Mashable. After two weeks of beta testing, we're excited to launch an all-new version of the site that delivers a better experience on every device -- from phones to tablets to desktops and beyond....

 

[Mashable's launch tag line sends a message to media, PR and every organization: Social, Mobile, Visual ~ Jeff]


Via Jeff Domansky, Jose H. Flores
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Infographic Demand Is So Elastic It May Be Infinite

Infographic Demand Is So Elastic It May Be Infinite | Latest Social Media News | Scoop.it

There’s so much content crossing my feeds these days, I would welcome anything that might save me time while helping me grasp complex quantitative information. I wish more organizations would adopt infographics as a way to provide that ability to comprehend what data means in a glance.

 

What’s that you say? We’re swimming in oceans of infographics?

Not so, and the fact that just about everyone calls them infographics doesn’t make it so....

 

[Shel Holtz searches vainly for the real thing - JD]

Marty Note
I agree with the idea here. Many things that say they are infographics are not and the demand for making complex communication easier to understand is elastic and infinite. No matter how much data you cut down with an infographic, much like bamboo, there is always more.

There has been some talk among my marketing friends that infographics are over. Nonsense the benefits of making data understandable in an instant so outstrip any potential "over use" that beginning is more the word than over.

This is not to say all infographics are equal. There is a pretty clear bell curve of greatness here with many clogging up the middle with Cs and Bs only a few As and fewer A+. The interesting thing may be how few outright BAD infographics there are even as the number significantly increases the benefits of average infograhics are still considerable.


Via Jeff Domansky, Martin (Marty) Smith
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5 New Social Media Tools That You Should Know About | Cision

5 New Social Media Tools That You Should Know About | Cision | Latest Social Media News | Scoop.it

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about.


In this post I want to take a look at some new tools that are available for the more prominent social media platforms and give an idea of how they can be helpful for PR professionals and marketers....


Via Jeff Domansky
Jeff Domansky's curator insight, November 1, 2015 11:52 AM

There's one constant across all social media tools: change. Learn what's new and how communication and marketing professionals can make use of these 5 tools.

Jeff Domansky's curator insight, November 1, 2015 11:55 AM

There's one constant across all social media tools: change. Learn what's new and how communication and marketing professionals can make use of these 5 tools.

Maxime Antoni's curator insight, November 2, 2015 1:53 AM

"Hashtagging on Facebook should be as important now as it is on Instagram and Twitter."

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Content Shock Makes Crowdfunding More Valuable via CrowdFunde

Content Shock Makes Crowdfunding More Valuable via CrowdFunde | Latest Social Media News | Scoop.it
Mark Schaefer's "content shock" says what all content marketers know. Content marketing sustainable. Crowdfunding is sustainable & perfect for New SEO.

Via Martin (Marty) Smith
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100 Content Marketing Tools for PR: From Content Marketing Software to Content Curation

100 Content Marketing Tools for PR: From Content Marketing Software to Content Curation | Latest Social Media News | Scoop.it

100 sites to help you build your social newsroom. 


Via Kelly Hungerford, Gregg Breward
Kelly Hungerford's curator insight, January 31, 2013 7:55 AM

We have entered the age of the "Me Enterprise" and being our own social newsroom is an essential part of our daily work routine. How do you source, publish and promote the news relevant to your internal and external audiences? 

 

Here's a comprehensive list of 100 services that help PR professionals. I would stretch that category and say they are useful to anyone who is at the front line of publishing - we're all editors now and the online world is our social newsroom. How do you manage yours? 

 

Here are four services I use daily and I've found after two years of experimenting, I can get away with just these four, but am hard pressed to do as much as I do on a daily basis with less.  

 

As expected, Paper.li is at the top of my list. Here's how I do more with less (thanks Marty Smith for the inspiration - love that line!)

 

1. Paper.li:

 

-monitoring: I can use Paper.li as a personal, or team monitoring tool. It allows me to quickly, and easily aggregate the news I need on topics, trends or industry via mulitple news feeds source in order to gain social intelligence on topics, trends, industry, people, compeitors. It compliments traditional intel within the organization to give a full picture around a topic. 

 

-sourcing: from my paper(s) I can scan and quickly find engaging and relevant content to share with communities. 

 

-distribution:  Paper.li quickly surfaces the most relevant content and if there is something I don't find, but would like it included, I can curate it in by hand and distribute an email newsletter to anyone subscribed. As well as I can share papers with communities across social networks but as an intel tool, the automation of topic or industry relevant information, daily, is key. 

 

-engagement: not only can I use this as an intelligence tool, but with a paper laser focused, the content is relevent to external audiences and stands alone as a viable inbound marketing tactic(tool) to attract the right audience of like-minded people. 

 

The one thing that would top of the service is an integration with buffer or another scheduling tool. That would save me a step in my routine. As you can imagine, I'm on top of our team to get that implemented! 

 

2. Hootsuite: 

 

It is essential to be able to schedule information for consumption across networks. Hootsuite is one of the most affodabe tools available to help you distribute your news to the right audiences at the right times

 

3. Savepublishing:

 

Essential to anyone who manages and administers social networks. It identifies shareble (in length) tweetable phases within a body of text. It is an invaluable tool!

 

4. Your own blog, or Scoop.it. 

 

Every editor in chief needs a place to call home. If you don't have your own blog, then Scoop.it is an amazing place to call home. It allows you to not only build your web presence and establish yourself as a thought-leader within a niche or domain, but it also serves as a quasi-blog for those who don't have the time, or yet the desire, to maintain their own blog. 

 

 

These four tools are all I need. What does your social newsroom look like? Can you do more with less? 

 

malek's curator insight, March 7, 2013 10:31 AM

Everyday new curation front.

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Top 10 PR blunders of 2012 | Ragan.com

Top 10 PR blunders of 2012 | Ragan.com | Latest Social Media News | Scoop.it

The NFL, Mountain Dew, Susan G. Komen, and other organizations earned themselves some shameful press this year. Here's a recap.

The 18th annual "Top 10 PR Blunders List," compiled by Fineman PR, features blunders by organizations that were impolitic, inappropriate, indelicate, insincere, ill-advised-and all preventable.


Via Jeff Domansky, Tom George
Tom George's comment, December 19, 2012 5:12 PM
Wow! Major backlash though huh. Did they release an updated statement yet?
Cendrine Marrouat - https://www.cendrinemedia.com's comment, December 19, 2012 5:42 PM
Yes, I wrote an article on that yesterday.
Jeff Domansky's comment, December 19, 2012 5:43 PM
Instagram is right up there LOL
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What Must PR 2.0 Do Differently For Coverage From Journalist 2.0?

What Must PR 2.0 Do Differently For Coverage From Journalist 2.0? | Latest Social Media News | Scoop.it

Whether you are a PR or own a business, the rules of social media marketing apply equally.

 

Massive pitching does not work anymore. Journalists are looking for PRs who are relationship builders and willing to make their work easier.

 

Members of the media often are under a lot of pressure to produce tons of content, so you have to contact them for the right reasons.

 

"The takeaway is understanding reciprocity. How can you help the reporter out? While these ideas have always been true, there are now more ways for you to do a reporter a solid before you need them."

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