Your new post is loading...
A study of 250 luxury brands showed that over the past four years, less than 0.25% of new customers have come through Facebook and less than 0.1% have come from Twitter.
|
Scooped by Gerrit Bes |
Scoop.it!
"Customer Relationship Management has always been the best form of use for social media rather than sales, so will this move get rid of creative advertising/social media campaigns by brands if they can make users buy their product instantly" - i'm not a fan, for the very short period of time i've been part of the 'Twittersphere' I don't see where the two objectives meet? The beauty of Twitter to me, is it's simplicity, the creativity needed to have an effective campaign with 140 characters and the potential results if you get it right. Twitter has had issues finding it's 'place' in the social media realm (a fb with just statuses, an instagram without pictures). I can see where Twitter is coming from in terms of increasing revenue but it appears to be a change in vision?