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An introduction to the "Hero's Journey" method of storytelling Your product or services will likely solve a problem for your customers,
No matter how boring you view this product, it sits within a ‘story arc’ that can always be made interesting to consumers facing the challenges that it solves.
Via malek, Martin (Marty) Smith
Une nouvelle présentation pas à pas du "Voyage du Héros", la technique de storytelling la plus efficace à ce jour