Latest Social Media News
112.8K views | +0 today
Follow
Latest Social Media News
Latest Social Media News
Curated by Gerrit Bes
Your new post is loading...
Your new post is loading...
Rescooped by Gerrit Bes from Inspiring Social Media
Scoop.it!

The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog

The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog | Latest Social Media News | Scoop.it
Simply opening an account or sending out tweets is not enough to make your social media effective. Here are 15 social media marketing strategy mistakes to avoid.

Via Lisa Sicard
Batia Adler Erez's curator insight, April 12, 2014 4:43 AM

nice!

 

Batia Adler Erez's curator insight, April 15, 2014 7:18 AM

Nice(::

2getmarketing2go's curator insight, April 24, 2014 11:23 AM

Veja os 15 erros a serem evitados na estratégia de midias sociais. Pelo mestre Jeff Bullas.

Scooped by Gerrit Bes
Scoop.it!

10 Reasons Why "Liquid" Content Should be Included in Your Social Media Marketing

10 Reasons Why "Liquid" Content Should be Included in Your Social Media Marketing | Latest Social Media News | Scoop.it
If you want to get serious about marketing for your business or organisation the foundation of any focused effort is creating unique and inspiring content to publish and promote that educates, informs and entertains.
No comment yet.
Rescooped by Gerrit Bes from Curation Revolution
Scoop.it!

The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy]

The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy] | Latest Social Media News | Scoop.it
Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, January 11, 2013 8:12 AM

Best Social Media or TV Ads
The problem with this list is it elevates the visual aspects of social media. I think the most converting social media is some customer service innovation by Zappos or someone similar that we will never know about. 

The elevation of the visual, while cool and fun, reinforces the wrong side of social media. Yes SMM has a fun side, but it is very serious business and that is where the money is being made. 

Treating social media like a one sided visual "campaign" reinforces dangerous stereotypes that have CFOs and CEOs doubtful about the real ROI of social media marketing.

As much as eye candy is fun and sells blog views the real benefits of social media are boring old LINE management benefits. I realize "Boring Old Line Management Benefits" isn't a headline that gets many views, but let's be careful about what we hype as "best" least we reinforce stereotypes we are working hard to throw off.  

 

Ken Morrison's curator insight, January 13, 2013 11:55 PM

Thank you to Marty Smith for this great find. Top 10 social media marketing campaigns in history.  I agree with the author that #1 and #10 are controversial, but they both got me to join.

 

1. The Blair Witch Project

2. Blendtec: Will It Blend

3.  Old Spice: “Smell Like a Man, Man”

4. Burger King: “Subservient Chicken”

5. Pepsi Refresh

6.  VW: Fun Theory

7. Office Max: “Elf Yourself”

8.  Evian: “Roller Babies”

9. Ikea: “Facebook Showroom”

10. Hotmail

Ken's Key Takeaway 

From text:

What are some of the core elements that were in these campaigns that made them such a success? For me it includes these elements

HumorCompetitionCurioisity


Read more at http://www.jeffbullas.com/2010/08/31/the-10-best-social-media-campaigns/#L4cZtwttdWOuo3Tl.99

Ken Morrison's comment, January 14, 2013 9:01 AM
Hi Marty. I agree with your insight. Along the lines of your thinking,.I enjoyed the "Elf Yourself" campaign but I did not remember that Office Max created it. I am sure that people got promotions out of that campaign, but I am not certain that it was a good long-term management benefits.
Scooped by Gerrit Bes
Scoop.it!

How to Get More out of Your Social Sharing Buttons | Jeffbullas's Blog

How to Get More out of Your Social Sharing Buttons | Jeffbullas's Blog | Latest Social Media News | Scoop.it
As social sharing on social media continues to match SEO as a leading source of traffic for websites, it’s becoming increasingly important for sites to have the right social strategy to compete for users, page views and of course, revenue.
No comment yet.
Scooped by Gerrit Bes
Scoop.it!

The World's Top 5 Pinners on Pinterest | Jeffbullas's Blog

The World's Top 5 Pinners on Pinterest | Jeffbullas's Blog | Latest Social Media News | Scoop.it
The expression of passion is no more evident than on Pinterest. So if you love fashion, create a Pinterest account and start pinning photos of images that display what has caught your eye.