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Internet Markeing Lessons From Coke Freestyle Soda Machine

Internet Markeing Lessons From Coke Freestyle Soda Machine | Latest Social Media News | Scoop.it

Can a soda machine teach important Intenret markeitng lessons? Yep, the brilliant Coke Feestyle machine is a stduy in Lego-like building simple, adding touch so even complex things feel easy and the "appification" of everything.

We share ideas for how to move Coke Freestyle machines into an Internet of things by using a mobile app to create community and gamify their very cool soda machine: :

Connect machines to the web and show top choices for this location.Also show top "downloads" from major related cities (Charlotte or Austin for Raleigh).Widgetize the "popular soda" app so it can be easily shared on blogs.Have a contest on who can create the most tasty new flavor. Show a video on how to create new favors. Create FourSquare-like mobile - Freestyle games and interactions.
Via Martin (Marty) Smith
pk verma's curator insight, March 7, 2022 4:02 AM
MOBILE MARKETING – THE BEST WAY TO PROMOTE YOUR BRAND

Bulk SMS Saudi Arabia | Best Bulk SMS Company & Bulk SMS Provider Mobile marketing is a great way to market your products or services. It is definitely a new way of marketing brands. This form of marketing has enjoyed immense popularity in recent years. Advertisers use this marketing tool a lot to promote their brand. Businesses and organizations of all kinds use mobile marketing technology to advertise their products or services. This marketing tool is in high demand these days. It is a fact that advertisers get the most out of this brand promotional tool and create huge profits. These days, traditional marketing methods are no longer in high demand by advertisers. Although television, radio, newspapers, kiosks and billboards all play a role in promoting brands, these media have not had the impact that mobile phones now have on businesses. With the advancement of technology and communication, existing tools are being used to promote brands. However, it is not just mobile phones that are being used as a marketing tool these days. Email marketing has also become popular as a marketing tool in recent years. However, if you compare two different marketing tools, you will find that mobile marketing is undoubtedly more popular with advertisers than email marketing. bulk sms Mobile phone marketing is not possible without mobile phones. In fact, cell phones are a necessity for this kind of marketing. Without the use of mobile phones, mobile marketing is simply impossible. Mobile phones are not only used for communication purposes but also for marketing purposes. Mobile phone marketing has become very popular with the rise of short message service (SMS). This service became popular in some parts of Asia as well as in Europe in the early 2000’s when various companies started collecting phone numbers and sending content to the relevant customers. This is very important. It is important to send Promotional SMS to clients. If SMS is not sent to customers’ clients, others can delete it. So it is important to understand who the customers are first before sending the customers SMS in bulk. The importance of Mobile Marketing Nowadays, a large part of the population has access to the internet via mobile phones rather than laptops or desktops. With the Mobile Transfer feature, users can connect to the world anywhere, anytime via the Internet. The growing number of internet and mobile phone users is driving a revolutionary development in the marketing sector called mobile phone marketing. Here are some reasons that may explain the importance of mobile marketing these days: 1) Availability of fast service at all times: – People want good, simple and fast service. You are looking for a service provider who can meet your requirements at any time and is easy to reach. A company can contact a user with mobile marketing technology. The customer can also simply send an opinion.  For more information visit our website https://saudibulksms.com/en/
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"Asynchronous Thinking" - A Haiku Deck by Martin Smith

"Asynchronous Thinking" - A Haiku Deck by Martin Smith | Latest Social Media News | Scoop.it

Discovered the strange secret of Internet marketing last week. We lucky few Internet marketers must do some things BECAUSE everyone is doing them. We violate these "conventions" at our risk, but we can't stop there.

We can't stop with mere emulation of current convention because there is no money to be made there. Our Internet marketing must win hearts, minds, love and advocacy to become increasingly valuable. We can't win brand advocates by copying others.

We must take the risk of passionate disruption. Disruption in Internet marketing is a tricky business. Too little disruption and your Internet marketing is conventional and boring. Too much disruption and your Internet marketing is speaking to itself about itself.

Testing is the best way to find the thin and ever-changing line between conventional boring and just the right amount of loyalty creating disruption. This @HaikuDeck is about how and why your Internet marketing must "think" asynchronously. Why you must disrupt to win.


Via Martin (Marty) Smith
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3 Internet Marketing Secrets via ScentTrail Marketing

3 Internet Marketing Secrets via ScentTrail Marketing | Latest Social Media News | Scoop.it

3 Secrets, 12 Years
Internet marketing isn't about what most think. One thing you learn early as an Internet marketer is what the mob thinks is rarely right and never useful. Here are 3 Internet Marketing Secrets realized the hard way after more than 12 years of Internet marketing:

1. Internet Marketing Isn't What You Think It Is.

2. Source Of IM Greatness Isn't What You Think It Is either.

3. Save The World.

Hope these secrets help you create awesome Internet marketing.


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Why Your Klout Score Matters - ScentTrail Marketing

Why Your Klout Score Matters - ScentTrail Marketing | Latest Social Media News | Scoop.it

Atlantic BT Klout Score Use Case
This piece provides a Klout score use case. It also continues an important conversation about The Idea of the Commons and The Share. It is RARE that metrics outlined come in as well as these. 

I made a promise about rising tides lifting all boats in The Commons (mine and my employer Atlantic BT's) and boy did that promise come true.

Atlantic BT Klout +272%
@ScentTrail (my) Klout +62% 

Don't be fooled by people with HIGH Klout scores telling you it doesn't matter or isn't helpful. Your Klout score does matter and is helpful as this use case proves.  


Via Martin (Marty) Smith
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Internet Marketing For Lawyers - Atlantic BT

Internet Marketing For Lawyers - Atlantic BT | Latest Social Media News | Scoop.it
This post helps lawyers understand how to create an online brand, tell stories with keywords, support with social media, and create websites that WIN.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, January 29, 2013 1:16 PM

Wrote this piece after having great conversations with lawyers in Raleigh about what they did and didn't understand about Internet marketing. The interesting part of thise conversations was what many of my lawyer friends thought they knew they didn't and what they thought they didn't know they weren't as far away as they thought. 

Welcome to the strange serendipity and mystery wrapped in enigma that is Internet marketing my legal brothers and sisters.  

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How To Become A Social Business - Marty Talks To AlleyDog.com's Founder

How To Become A Social Business - Marty Talks To AlleyDog.com's Founder | Latest Social Media News | Scoop.it
Marty's fist Free Internet Marketing Consulting Office Friday discussed how to become a social business with Alleydog.com.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, January 5, 2013 12:40 AM

Realized a couple of things today about social process, about how to start small and build. Not the way I would do it, I'm all in, but all in freaks people out.


Testing and pilot programs allow the perception of incremental acceptance. Which would you rather do? Jump into a cold lake or ease your way into it? I'm a jumper but respect people who must ease in too (don't understand, but have empathy for LOL).

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The Social Patient: How Social Media Marketing Is Changing Health Care

The Social Patient: How Social Media Marketing Is Changing Health Care | Latest Social Media News | Scoop.it

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, December 15, 2012 10:17 PM

The social tsunami is here bringing a need for speed and less brand control. The Social Patient is about how health care providers can surf the social media wave instead of being drowned by it. 

donhornsby's curator insight, December 16, 2012 7:42 AM

(From the article): This ScentTrail Marketing piece on how social media marketing is changing health care is not about a place. The Social Patient is about an attitude, a dangerous attitude. It is NOT an attitude health care providers don't know about. What most health care providers are unaware of is the size and speed of The Social Patient tsunami that is hitting now.

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5 Genius Marketing Ideas For The Holidays ScentTrail Marketing

5 Genius Marketing Ideas For The Holidays ScentTrail Marketing | Latest Social Media News | Scoop.it

Here are 5 Internet marketing tactics some genius friends are using to have a happy holidays (with names and website identieis kept secret as promised):

1. Mobile Games.

2. Disruptions.

3. Asking for help.

4. Listening.

5. Crowdfunding

What are you doing that is cool, unique and different this holidays? Tell me if you can, if not hope you will in January :). M  


Via Martin (Marty) Smith
Martin (Marty) Smith's comment, August 22, 2013 11:45 AM
Thanks for the Rescoop Gladys :). M
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Internet Marketing: End of Zero Sum - New Media Leaders

Internet Marketing: End of Zero Sum - New Media Leaders | Latest Social Media News | Scoop.it

There is a "new altruism" meme growing in Internet marketing. The old notion of winning at someone else's expense seems outdated in a world of plenty, in a world where we buy from those we LOVE. 

And there are so many more ways to get to know and love the companies and products we invite into our lives. I wrote this post for New Media Leaders to explore the leading edge of our Internet marketing's "new altruism".  


Via Martin (Marty) Smith
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The Commons Revolution - Atlantic BT

The Commons Revolution - Atlantic BT | Latest Social Media News | Scoop.it
Something CORE is changing pushed by social media and a altruism mentioned in books by Godin and Benkler, the commons revolution is happening. You In?

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, March 12, 2013 3:56 PM

Everything is in the commons now. 

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Group Video Chat, IM and Screen-Sharing of Movies and Applications with Rabbit


Via Robin Good, Carola Brunnbauer, Johannes Maurek, Heiko Idensen
Robin Good's curator insight, February 8, 2013 4:06 AM


Rabbit is a new downloadable software app (for Mac only now) that allows you to instant message, video conference with multiple parties and to screencast and share in real-time any music, video clip or app.



"Today, a startup company called Rabbit is launching a closed beta of their "video chat and content sharing application".


But the best way to describe it is a cool and very modern implementation of instant messaging.

The most compelling feature of the app can be distilled down to this: group video conferencing with the ability to screencast music, movies and applications from your Mac.

This means you can watch a movie from a service such as Netflix with your friends in real time. Or you can crop and share a specific part of your web browser or any other Mac app and broadcast it to your friends.

The app is a native Mac client (other platforms to come later), and offers the ability to video chat with an unlimited number of people. People are grouped into Rooms and presented to you in priority based on your own friends, and within each room, individual groups can participate in their own conversations."


Source: MacRumors


Features: http://www.rabb.it/features.html


Help: http://help.rabb.it/rabbit


More info / Sign-up for Beta: http://rabb.it




Andreas Wåhlström's curator insight, February 18, 2013 3:23 PM

Underbart Mac - program! Revolutionerande?

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7 Kick-Ass Marketing Ideas For SMBs and Startups In 2013 - Atlantic BT

7 Kick-Ass Marketing Ideas For SMBs and Startups In 2013 - Atlantic BT | Latest Social Media News | Scoop.it
What trends really matter for small and medium sized businesses (SMBs) and startups in 2013? @ScentTrail shares 7 kick ass marketing trends for SMBs.

Via Martin (Marty) Smith
Gerrit Bes's insight:

I was about to scoop 10 Online Marketing Ideas For 2013 from Entrepreneur.com when they suddenly seemed so DOOMED (lol). Don't get me wrong Entrepreneur.com's list are all important trends, but few of the Small Businesses (SMBs) and Startups I work with will be able to execute the ideas on the list well enough to get back the money they cost (with some notable exceptions). 

I share 7 ideas any SMB or Startup can do and make money from in 2013 because they are not so well traveled. These ideas are CHEAP but not everyone and their brothers are executing these so the "stand out" value is greater. 

Martin (Marty) Smith's curator insight, January 8, 2013 10:25 PM

I was about to scoop 10 Online Marketing Ideas For 2013 from Entrepreneur.com when they suddenly seemed so DOOMED (lol). Don't get me wrong Entrepreneur.com's list are all important trends, but few of the Small Businesses (SMBs) and Startups I work with will be able to execute the ideas on the list well enough to get back the money they cost (with some notable exceptions). 

I share 7 ideas any SMB or Startup can do and make money from in 2013 because they are not so well traveled. These ideas are CHEAP but not everyone and their brothers are executing these so the "stand out" value is greater. 

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How To Become A DISRUPTIVE Content Marketer

How To Become A DISRUPTIVE Content Marketer | Latest Social Media News | Scoop.it

When everyhone is a content marketer you must become a disruptive content marketer to win. This post shares how. 


Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, December 19, 2012 1:10 PM

Now that the content marketing sale has been made there are new ideas you and your Internet marketing team can use to become a disruptive content marketer. Why? Because disrupt or die :). 

Martin (Marty) Smith's comment, December 20, 2012 12:22 AM
Content Marketing is beyond the tipping point and that is both the good and bad news. Good news if you are trying to sell the concept of content marketing. Bad news if you are behind (and you are always behind someone in Internet markting). The key to success is DISRUPTION, finding ways to bend, manipulate and change content marketing so you do it just a little better.This post discusses how to become a disruptive content marketer.
Martin (Marty) Smith's comment, December 21, 2012 7:07 AM
Added Are You A Disruptor Quiz.
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Five Types Of Internet Marketing Courage

Five Types Of Internet Marketing Courage | Latest Social Media News | Scoop.it

I don’t feel courageous today, so it is a good day to write about courage.

Marty Note
Visiting the Children's Cancer Clinic at UNC yesterday was inspirational. Children are children and joy is joy. Inspired me to finished a post I've been meaning to complete about how to be a GREAT Internet marketer by having the 5 Types of Internet Marketing Courage:

* Courage For Self Examination
* Courage To Play Like A Child

* Courage To FAIL

* Courage To ACT
* Courarge to LOVE

If you pressed me to pick one, if you said what one of these five types of courage could make you a GREAT Internet marketer all by itself it would be the last one. Love is not a word you hear much in business communication and that is a shame. Life is short and LOVE is what makes it all makes some sense (lol). 

I hope you love this piece and have the courage to share your examples of Internet marketing courage :). If not, all good, you will have the courage tomorrow.   


Via Martin (Marty) Smith
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