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VP9 | The New Standard For Video Encoding?
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Google has been working for some time to an open source compressor for high quality video and at the Consumer Electronics Show in Las Vegas (Jan 7-10 2014) will present the new format VP9, which offers 4k video compatibility and optimization for Internet bandwidth consumption, ensuring a great flow with a band from 7mb.
Until now it was imposed as compressor the H264 format and soon to be released will be the version H265 that will support 4k video quality.
VP9 is characterized by being free and open source and by its strategic alliances with leading hardware and software manufacturers including LG, Sony, Intel, Samsung, NVidia etc..
The further thing, not least, to imagine that VP9 might become the new standard format is that YouTube, of course, will adopt this format, and just at the CES will demonstrate streaming video using the new VP9.
H265 against VP9 : What will be the standard ?
more on VP8 by wikipedia