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These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014. Via janlgordon 
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Content Relationship Management and LinkedIn
Wikipedia continues, “It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.”
Read more: http://bit.ly/KM2EUx Via Martin Gysler
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Do you have to complete a piece of writing but are putting it off? A report, a blog article, or a letter? Are you finding that the moment you sit down to write, your mind seems to go blank? Crap! Writers block! What can you do about it?
Through practice and observation, I’ve gotten pretty good at getting past these blank moments, and this article shares some insights for unlocking your creativity. Throughout the article, I will be using writing as the example, but keep in mind that it is equally applicable to any creative activity.
Read more: http://bit.ly/KM38du Via Martin Gysler
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Learn what it takes to design an ecommerce website that your visitors and customers love, this can made the difference. [note mg]
While many online shopping experiences are smooth sailing, others can range anywhere from mildly frustrating to just plain cringe-inducing ... and unfortunately those hair-pulling experiences end up costing ecommerce businesses serious sales.
So ask yourself: do you have what it takes to quickly orient your visitors, make them feel comfortable, and get them clicking those 'Add to Cart' and 'Buy Now' buttons on your website? Or is the only button visitors click on your site the 'Back' button? In this blog post, you'll find out what it takes to design an amazing ecommerce online shopping experience that yields transactions and return visits instead of teeth clenching and fist pounding.
First, run the sniff test.
Read more: http://bit.ly/LpBdxo Via Martin Gysler
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From
trello
An amazing tool to manage tasks with other people around the world. Try it, want it and it's free. [note mg]
Organize anything, together. Trello is a collaboration tool that organizes your projects into boards. In one glance, know what's being worked on, who's working on what, and where something is in a process.
All your projects, all your tasks, all of your team--organized, accounted for, and easily visible at a glance. New users instantly understand the list and card metaphor, and can be working on Trello within minutes.
Read more and try it: https://trello.com/ Via Martin Gysler
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Famous visionaries often develop a reputation for having a few eccentricities. However, for many people, these small eccentricities are part of a larger group of daily rituals that help them to be at their most productive and prolific. While not all these tips, tricks, and rituals will work for you, they help to shed light on what some of our most beloved cultural icons and historical figures are willing to do in order to stay on top of their demanding workloads.
Writers
2. Slow and Steady: Stephen King has explained that he always writes 10 pages a day, every day of the year (even holidays). His slow and steady approach to project management has ensured that he has a steady stream of new works entering the marketplace, and he is one of the most prolific modern authors working in America today.
Read more: http://bit.ly/LEjouX Via Martin Gysler
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Twitter was never designed to be a social network but it has become one.
When I first joined Twitter in 2008, I was underwhelmed and wondered as to its usefulness. Its early attraction to me was its novelty factor.
It has overcome this challenge and four years later it has built an impressive resume. Over 140 million active users as of 2012 Generates over 340 million tweets daily Handles over 1.6 billion search queries per day Tenth most visited site on the internet
In the nearly six years since its founding over 600 million users have registered Twitter accounts.
Read more: http://bit.ly/LmNT9N Via Martin Gysler
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Last summer, I found myself in a dilemma to make a decision. Amidst my struggle to find fulfillment from the various jobs, I was offered a regular salary and benefits kind of job. Being offered any type of employment after a particularly long dry spell was fantastic, but I was hung up on the fact that it wasn’t how I pictured it — the pay wasn’t great and the industry was one I never thought I’d be in.
I was faced with an important decision: Do I accept the new position and a chance at a little security, or continue searching for something different, something that fit the long laundry list of must-haves I had concocted for my professional life?
Besides everything else, I was most terrified about accepting a position that I wouldn’t be happy in. In fact, a fear of not being happy was a place I operated from often, one I knew had succeeded in keeping me from trying new things.
Read more: http://bit.ly/MZUxp9 Via Martin Gysler
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Is it really possible to become a successful person in just one day? I actually believe you can become a successful person in just one second.
Why? Because to be a successful person you only have to change your thoughts and start to think like a successful person. Your have to program your brain to respond differently to situations that it was previously refusing.
But how exactly are successful people made and how do they think? I’ve read and studied a lot of books on the subject, as well as experimenting and asking around. The following is list of 27 traits that distinguish successful people from ordinary people. If you take the commitment to apply every day each principle in your life, you’ll start to see amazing results in no time. They are positive. Successful people don’t let negative events alter their ego. They see the glass half full and not half empty. They are known as the ones who raises positiveness among others. Benefits: other people want to stay with them because they make them feel better. They say yes to everything. They take every opportunity they can. They are not afraid of doing something new, like giving a talk in public. They take everything like a challenge with themselves...
Read more: http://bit.ly/LIdSq2 Via Martin Gysler
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Most people who want to start their own business don’t have a ton of money laying around and it’s probably one the most common questions I get emailed about: How can I get started without a lot of cash?
Well I’ve put together a list below of the best ideas I’ve heard and personally used. I hope you find it useful!
The three basic strategies to starting a business without much money are: Delay the normal “business starting” activities like incorporating, hiring, renting office or retail space, etc until AFTER your business has started earning money. This is known as bootstrapping. Doing everything yourself and spending your personal time instead of hiring an expert. (Takes longer but costs less.) Using some neat tricks and little known deals below.
Read more: http://bit.ly/LvD0QE Via Martin Gysler
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A bad breakup: Nothing can be as emotionally tumultuous for a young heart.
That was the defining moment that eventually led Brolin Walters, 24, to ultimately break up with something else: Facebook.
"I didn't want to see what was going on with them," said Walters. "So I deactivated my account."
With a website that boasts 901 million active users and is launching an IPO on Friday, it seems unlikely that once you get on Facebook, you'd ever leave. But deactivating from the social networking site is not that unusual. Close to half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll.
Read more: http://bit.ly/L7rZUS Via Martin Gysler
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You're on Pinterest... like me... this post should interest you. [note mg]
Image-sharing site Pinterest has been in negotiations for months with photo service Getty. A breakthrough could dispel some of the copyright questions hanging over the hot startup — but one expert says not to hold your breath.
According to Bill Rosenblatt, an engineer and authority on digital rights issues, the two sides are likely in a logjam over how — or if — Pinterest should use Getty’s image detection software, PicScout. Getty acquired PicScout, which tracks images across the Internet, last year for $20 million.
Read more: http://bit.ly/KNx2vf Via Martin Gysler
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With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.
Read more: http://bit.ly/KUeh5U Via Martin Gysler, Lesley Rodgers
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From
noozmag
People don’t want more information.
says Annette Simmons, author of “Whoever Tells the Best Story Wins”.
How do we reach that people have faith in us?
So easy!
If we show us from our best side, are authentic and trustworthy and give people appreciation and love they will #respect us, too. What we give comes back to us! The seeds we sow we will harvest one day! Life is a process of giving and taking.
Read more: http://bit.ly/NCCGCi Via Martin Gysler
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Triberr’s Mantra
Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful.
And to bloggers, “successful” means three things: Content distribution Content generation Engagement1. Content Distribution This is where Triberr began.
Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks.
Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes.
Read more: http://bit.ly/KM4q8b Via Martin Gysler
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The classic sales funnel has long been used to describe website development strategy.
However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.
It’s not as simple as writing lots of blog posts every day and distributing them on social channels.
In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.
In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.
Read more: http://bit.ly/MjFpfA Via Martin Gysler
Martin (Marty) Smith's comment,
April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment,
April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment,
April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.
Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.
There is Work to Be Done Before Your Team Begins:
There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.
Read more: http://bit.ly/M0gEc7 Via Martin Gysler
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Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!
Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.
Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!
Preparation Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...
Read more: http://bit.ly/LEiFKi Via Martin Gysler
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Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.
Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.
Read more: http://bit.ly/KkfOb7 Via Martin Gysler
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In the past year and a half we’ve seen a real shift in social media. A move is happening away from the strict confines of the 140 character update towards something more visual.
More than ever, we are sharing images and video with one another — in increasingly simpler ways. In a relatively short amount of time Pinterest and Instagram have both grown into their own juggernaut communities.
Both of these services offer great, new, visual ways to connect with your fans and potential customers, but do you really need to focus on both? In the battle of Instagram vs. Pinterest, which one is a better fit for your brand?
Read more: Via Martin Gysler
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If success depends on effective action, effective action depends on the ability to focus your attention where it is needed most, when it is needed most. This is the ability to separate the important from the unimportant, which is a much-needed skill in all walks of life, especially where there are ever-increasing opportunities and distractions.
12 Universal Skills You Need to Succeed at Anything
First, let’s talk a little about ‘time’: There are two types of time, clock time and real-time. In clock time, there are 60 seconds in a minute, 60 minutes in an hour, 24 hours in a day and 365 days in a year. All time passes equally. In real-time, all time is relative. Time flies or drags depending on what you’re doing. Time management systems often don’t work because they are designed to manage clock time. You live in real-time. The good news is that real-time is mental. You create it. Anything you create, you can manage.
There are three ways to spend time: thoughts conversations actions
Read more: http://bit.ly/Lrta3v Via Martin Gysler
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This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media.
You can find the first and second part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer and Leading Experts Discuss Social Media ROI
The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. To contact me, write to me on Twitter @kellicarolin
The interviewees:
Andrea Colaianni, Social Media Consulting Director, SAME SAME Agency,
Read more: http://bit.ly/Kea57T Via Martin Gysler
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Value is the currency on the Web, and the more value you create, the more people will flock to you. It has been said give till it hurts and you will receive it back in spades.
There are some secrets regarding social media that I’d like to share.
If you do nothing else this year, consider shifting your social media strategy to encompass increasingly pro-social guidelines. The more you give, the more the community will give back, but it needs to be done with a sensitive hand.
Read more: http://bit.ly/LvDTsm Via Martin Gysler
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If you are a regular reader of this blog you already know that I am a HUGE fan of Sir Richard Branson? Why?
Because he keeps going no matter the situation. If obstacles occur, he goes over, around or through them. If one plan won’t work, he thinks of another way to do it.
A badly damaged knee as a teenager stopped him from being the sportsman that he likely would have been. If he hadn’t been dyslexic he would not have left school at sixteen and started a magazine. That magazine ultimately led to the birth of Virgin Records. And the rest, as they say, is history.
In this brief 4 minute clip he is asked to give advice to entrepreneurs. That advice applies to all of us. Here’s why. Webster’s Dictionary says that an entrepreneur is “one who organizes, manages, and assumes the risks of a business or enterprise.”
Read more: http://bit.ly/LiirZI Via Martin Gysler
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With the connection of AdWords to Google+ Pages via Social Extensions, Google is enticing advertisers to build a presence on the site.
As expected, Google continues to advance its efforts to make Google+ a success as it further integrates the social platform into its core products to encourage adoption and increase activity. With the recent connection of AdWords to Google+ Pages via Social Extensions, Google is enticing AdWords advertisers to build a strong presence on the social site.
By enabling Social Extensions, consumers will be able to see all recommendations a brand has received, whether they are viewing a paid ad, a search result or your Google+ Page. There are currently two types of Social Extensions: Personal and Basic. Personal shows you the number of people within your Google+ Circle who have +1’d your landing page or your Google+ Page, while Basic shows how many people across the web have +1’d your page.
Read more: http://bit.ly/KUBskC Via Martin Gysler
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Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.
What talents in digital marketing companies will look for in 2014