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Does Social Customer Relationship Management (CRM) Exist? Maybe [Infographic]

Does Social Customer Relationship Management (CRM) Exist? Maybe [Infographic] | Latest Social Media News | Scoop.it
From allinfographics.org - February 1, 2013 9:26 PM
Infographic on best online CRM and best social CRM apps with social media marketing by increasing branding & freelancing tools online for business ideas

Via Martin (Marty) Smith
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REwebCentral's comment, February 4, 2013 7:18 PM
Happy to see that my personal fave, Nimble, made the list.
Mike Ellsworth's comment, February 4, 2013 8:05 PM
I just let my trial of Nimble run out. Really didn't have the time to evaluate it. What do you use it for? What features do you like?
REwebCentral's comment, February 4, 2013 9:55 PM
I like the simplicity of the interface and ease of following the social streams. Google apps is getting better at showing the social stream, but if you're in sales or heavily into networking, you need the CRM aspect that Google Apps doesn't offer. There are a few things I'd change about Nimble, but so far it's the best that I've seen. I also have a slight bias because I've been playing in the real estate sandbox for the last 10 years, and the founder of Nimble was also the founder or somehow related to Goldmine, which was an early CRM in heavy use in the RE industry. Besides really liking their product, I like Nimble's story and approach to the social CRM conundrum.
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Social Media Transparency [Infographic]

Social Media Transparency [Infographic] | Latest Social Media News | Scoop.it
From www.socialmediaexplorer.com - January 24, 2013 5:10 AM

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Annette Schmeling's curator insight, January 24, 2013 12:13 AM

Honesty, Openness, Diversity, Self-Awareness - great values to keep in mind as you engage in Social Media. 
janlgordon's comment, January 24, 2013 12:35 AM
Thank you Annette Schmeling for your comment, I'm in complete agreement.
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The Social Business Shift- What Businesses Have to Do [Infographic]

The Social Business Shift- What Businesses Have to Do [Infographic] | Latest Social Media News | Scoop.it
From blog.eloqua.com - December 15, 2012 4:29 AM
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

Via janlgordon
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Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.
Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business
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Everyone is Talking about Social CRM. Few are Doing It.

Everyone is Talking about Social CRM. Few are Doing It. | Latest Social Media News | Scoop.it
From blog.eloqua.com - November 8, 2012 10:01 PM

If your organization hasn’t adopted social CRM, don’t feel so bad. Most folks are in the same boat as you.

 

Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. More people don’t even know what it is.

 

This is the current state of social CRM adoption – at least according to Awareness Inc., which recently covered the topic in its State of Social Marketing report. The survey found that 16% of respondents were using a “social CRM system”, while 17% didn’t know what social CRM was. 21% percent said they weren’t using social CRM, but planned to. But a whopping 46% simply said they didn’t use social CRM.

 

To become more widely adopted, organizations need to better understand what social CRM is. To do that, they need to understand these three elements.


Via Steven Healey
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REwebCentral's curator insight, April 17, 2013 1:50 PM
Are you using a social CRM system? Tell us in the comments!
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Marketers Must Become Curators to Help Internet Users Who Are Drowning in Data

Marketers Must Become Curators to Help Internet Users Who Are Drowning in Data | Latest Social Media News | Scoop.it
From blog.selligent.com - March 3, 2012 1:17 AM

 

This piece was written by Jean-Paul De Clerck for Selligent. I selected it because it reconfirms what we already know as consumers of content and as content marketers trying to reach their audiences.  

 

Magnify's  "Digital Lifestyle" research shows that it's becoming more difficult for so-called professional web users to:

 

**cope with the stream of communication and

 

**to distinguish essential information from less important information.

 

A massive tidal wave in figures


**64% of the participants said that the information they receive had increased over 50% in comparison to the previous year

 

**Nearly 73% of the respondents described the information overload with superlative terms souch as a "roaring river" or a massive tital wave

 

It is simply becoming more difficult for people to filter information. And it's very important to realize that this is not caused by technology only, and that it will not be solved by technology.

 

**In their interactions with consumers and customers, companies have a responsibility to make it as easy and valuable as possible for people.

 

Here are some takeaways:

 

**Simplify your cross-channel messaging: improve and personalize your communication

 

**Marketers must ensure that their messages are targeted and synchronized.

 

**They should avoid overlapping communication and marketing fatigue. Read white paper 

 

**They should also let people choose their own communication channels more.

 

**Provide alternatives, because people will increasingly search for them in their quest for coping with information.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/x46IR4]


Curatti was founded to address this issue and much more. Please visit us at our fan page.


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Global Businesses That Capitalize on Consumer Behavior Changes Will Thrive

From www.accenture.com - January 26, 2013 10:39 PM

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janlgordon's curator insight, January 26, 2013 3:46 PM

This article and infographic is based on research from Accenture - They have found striking differences between fast and slow-growing companies. Whether you're a global business or a national brand, there is something in here for everyone.


Please CLICK ON THIS LINK TO GO TO ARTICLE: bit.ly/WsB6Vw


Here is what the report covers:

 

**Draws on research from four sources:


**a global consumer behavior survey (10,000 online consumers),


a **global executive survey (600 business executives),


**industry-growth leader analysis of the world's top 3,000 listed companies by market capitalization and macroeconomic analysis with Oxford Economics.


Here are a few highlights that caught my attention:


**See opportunity in consumer behavior change


**Consumer behavior-driven markets are expected to grow at three and a half times the rate of emerging economies and times the rate of developed economies between now and 2016


**One of the key insights that Accenture brings as a result of some of its latest research is,


**you have to look beyond the ‘who’ and the ‘where’ of what is
happening in consumer segments to really understanding the ‘how’ and ‘why’


**looking at how consumer behaviour is changing and the pace and scale of that change can be even faster than the
growth rates in emerging markets.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read article and see infograph [bit.ly/WsB6Vwhic]  
Stephane Bilodeau's curator insight, January 27, 2013 8:54 AM

Accenture research shows that global businesses that capitalize on consumer behavior changes can achieve greater growth.

 

A growing opportunity 

By aggregating estimates of market size for industries and sectors associated with behavior change, the research indicates a growth opportunity of US$2.4 trillion over the four-year period from 2012 to 2016.
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Content Governance: 6 Tips For Enterprise Content Marketing

Content Governance: 6 Tips For Enterprise Content Marketing | Latest Social Media News | Scoop.it
From www.socialbusinessnews.com - January 3, 2013 4:46 AM
Content governance ensures that there are controls in place that govern when/what/why content is being created, approved and distributed.

Via Liz Wilson
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Liz Wilson's curator insight, January 2, 2013 11:23 AM

Enterprises need content marketing and to involve employees in it. But how do you keep your brand story on track? Michael Brito (Senior VP at Edelman Digital) has picked up on a helpful checklist enterprises can use to put 'content governance' in place. 

 

You can use it to achieve not only a consistent story but also to minimise risk and avoid mistakes, extending it to all paid, earned and owned media.

 

While MB has focused on 6 tips related to content governance, the original list has 22 tips to help enterprises deploy social media (it was produced by Sprinklr,http://www.sprinklr.com/social-scale-platform/

 an enterprise social CRM platform. 

 
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10 Ways to Convert More Customers With Psychology [INFOGRAPHIC]

10 Ways to Convert More Customers With Psychology [INFOGRAPHIC] | Latest Social Media News | Scoop.it
From socialfresh.com - November 9, 2012 11:07 PM

This article is by Gregory Ciotti for Social Fresh, along with an infographic with data that contains some very important information.

(credits at the bottom).

 

Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base.

 

Here are a few highlights:

 

Understand the 3 Types of Buyers

 

 Help customers break through "Action Paralysis" by setting minimums

 

for example: remind your customers how easy it is to get started (No payments for the first month)

 

 Understand the 3 types of buyers - 

 

By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening

 

**15% spendthrifts

**24% tightwads

**61% average spenders

 

Use Urgency the smart way

 

**Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up.

More data on this.....

 

Selected by Jan Gordon covering "Curation, Social Business & Beyond"

 

Read article and see infographic here: [http://bit.ly/SAchFm]

 

Infographic by HelpScout

Data by Gregory Ciotti


Via janlgordon, Mick Say
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What is a CRM and why do I need one on LinkedIn?

What is a CRM and why do I need one on LinkedIn? | Latest Social Media News | Scoop.it
From linkedintobusiness.com - June 28, 2012 2:17 AM

Content Relationship Management and LinkedIn


You might have heard the term, or might even be using a CRM in your marketing and sales efforts. If not, you should be! According to Wikipedia, “Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.” When using social media, and in particular LinkedIn, we have the ability to download some contact information about connections (1st level contacts). LinkedIn doesn’t really have a useful CRM within its UI (user interface) so its you might consider utilizing third party apps like Avectra’s Social CRM.

 

Wikipedia continues, “It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.”

 

Read more: http://bit.ly/KM2EUx


Via Martin Gysler
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