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Scoop.it!
In a recent post, I urged CEOs to view marketing as a strategic partner, the glue that binds the different parts of an organization together to deliver a consistent, cross-channel consumer experience Via Marita Roebkes http://xeeme.com/MaritaR 
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Scoop.it!
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Social media marketing is expected to dominate this year -- so much so that 81% of CMOs plan to link their annual revenues to their social media investment, according to a recent survey by The CMO Club and Bazaarvoice. Via Tomas Jansma | FlexMind
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