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I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how … Via janlgordon 
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What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan, having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list? Via janlgordon
janlgordon's curator insight,
November 15, 2013 7:16 PM
This piece was written by Nikol Murphy for Curatti on the power of Google Plus Hangouts on Air an how you can leverage this in your business. Here's the good news........ Nikol says:: What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan, having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list? Email and blogs remain important but Google+ Hangouts on air are more powerful. Here are a few of the many gems from this dynamite piece: Google+ Hangouts are a video call for up to 10 people total, or just yourself. This includes the guest. It is a free service. At minimum you need a phone to participate. Google+ Hangouts On Air broadcast your video call live via the web and your YouTube channel. Then it records and stores it. When you broadcast your Hangout on Air, your viewers have a “TV like” experience. They are also able to post comments under their view of the video. This is so powerful! Now instead of talking at the TV, you can talk with the TV! Participants inside the hangout can answer questions and react to comments live! For free! Essentially, you have a TV truck inside your computer now. Why is this better than any other platform? You do not have to get the audience to commit to you before sending out your message! They can watch your hangout and ingest the message without ever signing up for something. Here is your foot in the door.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond Read more here: [http://bit.ly/1aIdxxN]
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This article and infographic was posted by Ted Nguyen for his blog.
Intro:
One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations. What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing Here are some highlights:
"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings" . **I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.
**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.
**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.
Selected by Jan Gordon covering: "Curation, Social Business and Beyond"
Read article and see infographic here: [http://bit.ly/VG0xGL]
Infographic by DKNewMedia
Survey by Compendium Via janlgordon
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In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.
Here are some highlights from this article:
*** Content surplus as a bankable trend: In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.
Steve’s top tips for being a quality curator: - Be knowledgeable and well read on your subject matter of choice;
***People want to connect with the human element of a brand and those that work for the organisation.
***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.
***Steve’s top three emerging trends for media? 1) Building business models that incorporate curation;
Read full article http://j.mp/H17F45
Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism. If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg Via Giuseppe Mauriello, janlgordon
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This piece was written by Jean-Paul De Clerck for Selligent. I selected it because it reconfirms what we already know as consumers of content and as content marketers trying to reach their audiences.
Magnify's "Digital Lifestyle" research shows that it's becoming more difficult for so-called professional web users to:
**cope with the stream of communication and
**to distinguish essential information from less important information.
A massive tidal wave in figures **64% of the participants said that the information they receive had increased over 50% in comparison to the previous year
**Nearly 73% of the respondents described the information overload with superlative terms souch as a "roaring river" or a massive tital wave
It is simply becoming more difficult for people to filter information. And it's very important to realize that this is not caused by technology only, and that it will not be solved by technology.
**In their interactions with consumers and customers, companies have a responsibility to make it as easy and valuable as possible for people.
Here are some takeaways:
**Simplify your cross-channel messaging: improve and personalize your communication
**Marketers must ensure that their messages are targeted and synchronized.
**They should avoid overlapping communication and marketing fatigue. Read white paper
**They should also let people choose their own communication channels more.
**Provide alternatives, because people will increasingly search for them in their quest for coping with information. Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/x46IR4] Curatti was founded to address this issue and much more. Please visit us at our fan page. Via janlgordon
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Today's good news, thanks to social, mobile and content marketing, is every brand, company and personal brand has exponentially more touch points. Via janlgordon
janlgordon's curator insight,
November 20, 2013 10:58 PM
This article was written by our top Scoopiteer, Marty Smith for Curatti Here is are a few highlights: What is the real social mobile marketing Paradox? The real social mobile marketing paradox is we don’t know what we don’t know. Tools that currently feel like B2C company to consumer connection apps are undeniably powerful and their impact on Efficiency’s Irony and other logistics, distribution and marketing problems so new no “best practices” exist. How this paradox unfolds will determine the Facebook, Google and Twitter of a new generation of innovators able to mesh powerful scaled systems together to create, distribute, publish and monetize our social mobile marketing paradox. Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond Read more here: [http://bit.ly/1bRQg0V] Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important. Via janlgordon
Albert Green's comment,
September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings. And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all. 
Karen Tracey McCarty's curator insight,
January 30, 2014 12:07 PM
Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.
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I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -
**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing
**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important
Here's what caught my attention:
Chapter 1: Setting the Stage for an Optimized State of Mind
**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action
Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation
**mix curated content with original content. In fact, curating is a great way to extend your own site, but only in addition to—not instead of—your original content
So many great tips on types of content to curate, here are just a few:
**Content created by influential people who are important to your target audience
**Aggregating the best comments from your own or others's blogs
**White papers, ebooks and case studies
**Tips, how-to's and best practices
Chapter 11 Social Networking Development - Don't Be Late to the Networking Party
**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals
**It's important to know which specific social networks are relevant to your customers
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/cycs5g4] Via janlgordon
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I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.
In this article the author refers to Robert Scoble,who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.
He says that just like Scobleizer, startups should use curation to catapult their online presence and influence.
**Curation is a useful approach for all companies but especially for startups:
Here's what especially caught my attention:
**Thought Leadership
If outsiders view your company as a key source of industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.
**Hub of Information
By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.
**Collections
By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.
**Content with Commentary
Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000
One Takeaway:
**Successful curators often employ several of these approaches in addition to producing their own original content
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/zTGY37] Via janlgordon
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![Here's A Content Marketing Plan That Delivers Results! [Infographic included] | Latest Social Media News | Scoop.it](https://img.scoop.it/GhGTaRk1SIqaxkqqW14_CDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.
**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond topic.
Here are a few highlights from the article:
He compares selecting and producing content to what he calls "bricks" and "feathers".
Bricks are referred to as research reports
**are larger content productions such as research reports, events, white papers . video series, mobile apps, etc
**have the potential to make a larger splash when executed and promoted correctly.
Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.
**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.
The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.
Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"
Read article and see infographic here: [http://bit.ly/A6NhFb] Via janlgordon, ABroaderView, roberto toppi
Beth Kanter's comment,
February 26, 2012 12:26 PM
I like this analogy/metaphor. It is easy and quick to make feathers from your bricks, but the bricks take time. Can a curated collection of feathers be made into a brick? :-)
janlgordon's comment,
February 26, 2012 1:10 PM
Beth Kanter
I'm glad you liked the article! I love your question, I do think a curated collection of feathers around a particular theme can be turned into a brick. What comes to mind, if you're distilling the comments from the posts (feathers) it's possible that this could evolve into a (brick) research reports, white papers, the possibilities are endless:-)
Beth Kanter's comment,
February 26, 2012 1:23 PM
What comes to mind is that a smashed brick is a lot of feathers .. and that you can lead them back to the brick ... for example, I work with some advocacy folks who have these huge bricks called policy papers. They could tweet key points w/links back to the papers on Twitter. Have them cued up for a month in advance .. as you say the techniques are endless .. What I found most helpful was the objectives and metrics ..
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add your insight...
Cuando el curador de contenido expresa su opinión sobre el contenido y su razonamiento para compartirlo, además de informar, desarrolla confianza y credibilidad. El punto de vista también es una oportunidad de establecer contacto con el lector, de contar su propia historia, demostrar autenticidad y trasparencia. Algunas veces, si el contenido es muy técnico, el lector necesita información adicional o quizás algunos ejemplos adicionales para comprenderlo.
En este artículo, +Karen Dietz recomienda incluir un about post antes del contenido, para explicar la historia sobre el material que se comparte. Además, provee instrucciones sobre cómo hacerlo y buenos ejemplos que podemos imitar. Yo también lo estoy practicando.