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Scoop.it!
janlgordon's curator insight,
November 12, 2013 12:19 PM
I want to thank you Marty Smith, who is one of the top scoopers, bloggers and amazing friend anyone could ever have. He wrote this wonderful piece on the launch of Curatti. Jan Gordon: It has been a long time coming I have always been passionate about new media and technology and how it impacts our everyday lives. My purpose was to help others stay current and informed. My vision was Curatti, a place where you could go to find the best information, tools and resources all in one place. Lots more to come in the coming months.
I created Curatti because as we all know, there is just too much content, too many changes everytime we turn around, not enough insights and most of all business people need to understand what information pertains to their needs and how they can utilize it to build sustainable businesses now and in the future. Curatti is committed to giving you only the best information and content from bloggers and curators that are doing outstanding things to shape the future of business. We hope you will visit Curatti, we welcome suggestions on future posts, that address the concerns and challenges you're having in your business today. Now my journey can become our journey as we navigate the digital world together. Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond Read more here: [http://bit.ly/17sDaI3]
Scoop.it!
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important. Via janlgordon
Albert Green's comment,
September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings. And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all. 
Karen Tracey McCarty's curator insight,
January 30, 2014 12:07 PM
Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.
Scoop.it!
This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.
To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along How do you keep up?."
Remember:
** Platforms may change but marketing fundamentals remain the same
** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.
** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.
** Know your audience and go where you will find them. This might mean giving up on one of the major platforms. Swallow hard and do it!
** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.
** Go to a trusted source for information but be warned: Such a place may not (yet) exist.
Curated by Jan Gordon covering "Curation, Social Business and Beyond"
See article here: [http://bit.ly/VcYLb]
Via janlgordon
Scoop.it!
This piece was written by Ardath Albee, I selected it because I thought her insights were very helpful for anyone who is using content marketing to reach their customers. Her suggestions are good for original and curated content.
To paraphrase:
Everything has changed, B2B executives need to change their mindset to fit the realities of the "always connected consumer" They are bombarded with too much information. It's important to shift your thinking and change the way you relate to them. The old way won't work.
Excerpt:
"Selling content marketing to B2B executives is hard. At least harder than it should be. But what strikes me as odd is their willingness to requestion their decision after they've finally been convinced".
Here are some highlights:
**Content marketing is not a campaign With no stop date, it violates the nature of traditionalist marketers to be able to box in a final result and say "it worked"
or "it could have been better." At least not quickly
**content marketing isn't three touches and a sales pitch, your department may not be shuffling as many leads to sales.
**If the change we make isn't driven by what our buyers want, it's driven by what we want. What we want isn't going to convince buyers to buy. Especially over the longer-term, complex buying process.
**Here is two things to do to combat Shiny Object Syndrome:
First - determine ways to measure your incremental wins with content marketing that tie to business KPIs. That's one thing that marketing automation technology and analytics can help you with.
It's also something that salespeople can help you with. When's the last time you spoke with them about the leads you sent over?
Here are more insights from Matt Johnson who has more to say about KPI's
"Only by compartmentalizing our distinct lives as brand stewards, lead generators and media mavens, can we help educate others (CEOs, peers, our teams, ourselves), who may think of “marketing” as a monolithic and mysterious blob......
Second - put some fun into your content marketing!
**Take a look at your personas and figure out a new way to approach them. Put a new spin on a topic you've grown bored with
**Use a new format. Do it to engage yourself as much as you do it to engage your buyers.
Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"
See full article here: [http://tinyurl.com/73xam22] Via janlgordon
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Scoop.it!
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how … Via janlgordon
Wanda J. Barreto's curator insight,
April 1, 2014 10:22 AM
Cuando el curador de contenido expresa su opinión sobre el contenido y su razonamiento para compartirlo, además de informar, desarrolla confianza y credibilidad. El punto de vista también es una oportunidad de establecer contacto con el lector, de contar su propia historia, demostrar autenticidad y trasparencia. Algunas veces, si el contenido es muy técnico, el lector necesita información adicional o quizás algunos ejemplos adicionales para comprenderlo.
En este artículo, +Karen Dietz recomienda incluir un about post antes del contenido, para explicar la historia sobre el material que se comparte. Además, provee instrucciones sobre cómo hacerlo y buenos ejemplos que podemos imitar. Yo también lo estoy practicando.
Scoop.it!
A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce. Via janlgordon
janlgordon's curator insight,
November 2, 2013 4:56 PM
Derek Edmond wrote this article for searchengineland - I selected it because in today's world there's too much noise - getting attention from the right people will require knowledge and strategy. The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. which is exactly where you want to be. Here's what you need to know: Search is one of the first places where buyers start. According to Pardot’s 2013 State of Demand Generation Report, 72% of product research for a future business purchase beginning on Google. But savvy search engine marketers understand that onsite content is only one destination buyers will look to find information, assuming that content is found in search engine results. Here's something you need to do: Where B2B Marketers Start Buying Research: Pardot 2013 State of Demand Generation Report Placing content marketing assets in destinations that provide a good opportunity to be found in search engine results — and also represent locations where target audiences find and share information — which is a critical component of B2B SEO. The direct correlation is through inbound link acquisition. The long-term opportunity is the association with trusted communities and places of industry influence and trust. There are twenty different third party sites and sources B2B marketers should consider for placing content in their SEO strategy. I have highlighted a few that caught my attention: Google Properties (YouTube, Google+, etc) — unique, quality content throughout Google properties isn’t just about social networking. It should provide a direct association between an organization, its thought leaders, and keyword-related objectives to the search engine. Industry-Specific Forums — for informational search queries, we often find forum threads in search results. Forum communities are an underrated resource for developing valuable discussions and establishing brand / individual trust. Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond Read more here: [http://selnd.com/16vN3SR]
Scoop.it!
'Actionable marketing expert' Heidi Cohen writes: "Fueling social media growth and search optimization, content marketing is on a growth trajectory.
"Many marketers think content marketing is either B2B or B2C but as Heather Meza of Cisco pointed out:
“Content marketing isn’t B2C or B2B, it’s P2P.”
She goes on to do a detailed comparison of how B2B and B2C marketers leverage content.
Well worth reading - find the full article here http://heidicohen.com/content-marketing-no-real-difference-between-b2b-and-b2c/?
Via Liz Wilson
Scoop.it!
This article and infographic was posted by Ted Nguyen for his blog.
Intro:
One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations. What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing Here are some highlights:
"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings" . **I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.
**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.
**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.
Selected by Jan Gordon covering: "Curation, Social Business and Beyond"
Read article and see infographic here: [http://bit.ly/VG0xGL]
Infographic by DKNewMedia
Survey by Compendium Via janlgordon
Scoop.it!
This article with infograph was written by by Tyrell Mara via maxOZ. The author has given us a beautiful visualization of a social business model.
What does a social business model look like, where each dept. of an organization is leveraging the social web, and social networks specific to their strategy?
The author has some questions for you and me:
**What makes sense about this social business model?
**What is missing, what should be added?
**Is there a specific area where you see value for yourself or your business?
**Where on this Social Business model does your organization currently operate?
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
See full article here: [http://www.tyrellmara.com/social-business-social-media-perspective/ Via janlgordon
Barbara Bray's comment,
February 24, 2012 12:50 AM
Thank you Jani for curating so eloquently! I appreciate all the resources you find.
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