Why Twitter Needs Apple More Than Apple Needs Twitter | Latest Social Media News | Scoop.it
Maybe it shouldn’t be a surprise that Apple -- known for its go-it-alone ways -- would need a little help getting social.

 

The real winner in a deal, however, could be Twitter. Facebook shares have fallen more than 38% since the Menlo Park, Calif.-based social networks May IPO. Shares in another standard bearer for social media, gaming company Zynga, have fallen more than 65% so far this year. The prospects for a social media IPO, or an acquisition by a larger social media company, are diminishing quickly.

 

A deal with Apple would give Twitter ties to a company with products that are more tangible, at least, than those of its peers in social media.

 

Read more:

http://www.forbes.com/sites/briancaulfield/2012/07/27/report-apple-talking-to-twitter-about-equity-stake/

 


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