Online Business Models
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Web-Based Business Strategies and Monetization Models
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Rescooped by Robin Good from Online Video Publishing : Tips & News
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Monetize Every Video Impression on Any Screen: Tremor Video

Monetize Every Video Impression on Any Screen: Tremor Video | Online Business Models | Scoop.it

For Publishers:

Tremor Video delivers a video income engine for publishers and developers to monetize every ad impression on any screen. Publishers and developers connect with numerous ad sources and partners from a single control center to capture quality brands and the top dollars they command.

 

For Advertisers:

Tremor Video is hoping to avoid boring old display ads.

With the release of their new platform it could be easier for agencies to create and serve up more interactive mobile video ads and moreover they can avoid the problem of device fragmentation.

 

Full review: http://techcrunch.com/2012/05/21/tremor-video-mobile-creative-platform/


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Consumers Ready To Pay for Online Video Content: Accenture Video-Over-Internet Consumer Survey 2012

Consumers Ready To Pay for Online Video Content: Accenture Video-Over-Internet Consumer Survey 2012 | Online Business Models | Scoop.it

Robin Good: Accenture’s Video-Over-Internet Consumer Survey 2012 reports that consumers of all ages are ready to pay for online video content as long as it is high-quality and with zero or very little advertising in it.


More than two-thirds of those surveyed said that they are willing to pay a subscription fee to watch quality video over the Internet, while 43 percent said that they are already paying for some of their content.


Jeff Whatcott writes on the Brightcove blog: "Consumers will pay for online video content according to a new study conducted by Accenture, which reveals that more than two-thirds of those surveyed are willing to pay a subscription fee to watch video over the Internet, while 43 percent are already paying for some of their content.


Accenture’s "Video-Over-Internet Consumer Survey 2012" also found that nearly half of the respondents (49 percent) are willing to pay $5 - $10 per month, 10 percent would be open to paying more than $10 per month to access content, and the remaining 41 percent would consider paying less than $5.


The caveats, says Accenture, are that the content must be of high quality and commercial advertising must be minimal.


...


Consumers are at the point where they are willing to pay for good, quality online video content, while content owners are adopting paid business models that are based on blended monetizations strategies."

Full article: http://blog.brightcove.com/en/2012/04/third-wave-online-video-transformation   


Report: http://www.accenture.com/video-over-internet-consumer-survey-2012 


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