Robin Good: Accenture’s Video-Over-Internet Consumer Survey 2012 reports that consumers of all ages are ready to pay for online video content as long as it is high-quality and with zero or very little advertising in it.
More than two-thirds of those surveyed said that they are willing to pay a subscription fee to watch quality video over the Internet, while 43 percent said that they are already paying for some of their content.
Jeff Whatcott writes on the Brightcove blog: "Consumers will pay for online video content according to a new study conducted by Accenture, which reveals that more than two-thirds of those surveyed are willing to pay a subscription fee to watch video over the Internet, while 43 percent are already paying for some of their content.
Accenture’s "Video-Over-Internet Consumer Survey 2012" also found that nearly half of the respondents (49 percent) are willing to pay $5 - $10 per month, 10 percent would be open to paying more than $10 per month to access content, and the remaining 41 percent would consider paying less than $5.
The caveats, says Accenture, are that the content must be of high quality and commercial advertising must be minimal.
Consumers are at the point where they are willing to pay for good, quality online video content, while content owners are adopting paid business models that are based on blended monetizations strategies."
Full article: http://blog.brightcove.com/en/2012/04/third-wave-online-video-transformation