Online Business Models
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Web-Based Business Strategies and Monetization Models
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How To Build a Competitive Business Model on the Footprints of Google, Facebook, Amazon and Apple

How To Build a Competitive Business Model on the Footprints of Google, Facebook, Amazon and Apple | Online Business Models | Scoop.it
Robin Good's insight:

Thanks to Marty Zwilling on StartupProfessionals for distilling some of the key traits that have made Amazon, Apple, Facebook and Google such uniquely successful companies.


From the article intro: "According to many technology pundits, including Phil Simon, in his book “The Age of the Platform,” these four exemplify the rise of platforms with applications as a business model, rather than a single product or service. Whether you believe his conclusion or not, you can learn a lot from the lessons he offers on how to build a competitive business model today."


The article provides ten key principles utilized by this "gang of four" to reach their broad business success.


Here my favorite four:


1) Act small. “Bigness” and all of its attendant problems – bureaucracy, politics, infighting, and the like – put any business model at risk. Bureaucracy and excessive democracy kill speed. Shake organizations up often to avoid stiff and inflexible management structures.

2) Be open and collaborative. Startups as well as large companies must be open to all sorts of new ventures, partnerships, and offerings. Make application programming interfaces (APIs) open and freely available to developers, partners, and consumers.


3) Move quickly and decisively when spotting a niche. Don’t confuse patience with inertia. Waiting too long means that an opportunity may disappear permanently – or someone else may beat you to the punch. Temper expectations, but make the bet.


4) Use existing tools. It’s time consuming, expensive, and simply unnecessary for every company to create its own tools and base functions (planks) from scratch. By using outposts, businesses increase serendipity, exposure, and cross-pollination.



Valuable. To the point. 7/10


Full article: http://blog.startupprofessionals.com/2013/03/10-entrepreneurial-lessons-from-gang-of.html



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Tom Hood's curator insight, February 22, 2014 10:44 AM

is your next business model a platform?


This great blog post captured by curator Robin Good talks about platforms and the gang of four (Amazon, Google, Apple, and Facebook). 

 

"Today’s dizzying pace of change shows no signs of abating. If anything, it is likely to accelerate. So do everything you can to heed these lessons today, to be as prepared as possible for a vastly different tomorrow."


The ten lessons identified remind me also of the work of Rita McGrath (End of Competitive Advantage) who talks about six key areas in what she calls "The New Strategy Playbook":


1. Continuous Reconfiguration
2. Healthy Disengagement
3. Deft Resource Allocation
4. Innovation Proficiency
5. Discovery Driven Mindset
6. Entrepreneurial Career Management


and also the book, The Power of Pull...

Rescooped by Robin Good from Marketing Strategy and Business
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How To Generate Revenue From Facebook Marketing: 5 Effective Strategies | Mashable

How To Generate Revenue From Facebook Marketing: 5 Effective Strategies | Mashable | Online Business Models | Scoop.it

If you’ve read any of the Facebook marketing case studies over the last year, you’ve seen examples of small business profits and boosts in ecommerce sales via Facebook sharing.

 

If your business is ready to move toward Facebook profits, your next question should be: “What distinguishes profitable and unprofitable Facebook marketing campaigns?”

 

There are a number of strategies companies use to do Facebook business effectively. Let’s look at five of them:

 

1. Advertising-Based Ecommerce:

Marketers can leverage the massive reach and highly customizable targeting of Facebook’s ad platform. The ads-direct-to-websites option is often overlooked, but can be immediately profitable.

 

2. Fan Marketing Ecommerce:

Some businesses have taken the radical step to start entirely new pages and use Facebook ads to grow a new and more targeted fan base. With their more sophisticated and up-to-date understanding of how to engage fans, they achieve better results than they had with their old page.

 

3. Facebook Ads and Email:

Many companies already have email dialed in. They know how much the average email subscriber is worth to their company, and they have an email marketing process that’s profitable.

 

4. Facebook Ads and Text Messaging:
As example, users can respond to a coupon for a product or service.

 

5. Generating Traffic to Your Ad-Supported Site:

If you’re a publisher or blogger, content is your stock in trade, and advertising is usually your bread and butter. Why not create a Facebook page for your site, grow that fan base, then post a link to every new article? This boosts traffic to your website....

 

Read the full article: http://j.mp/A1oIeE

(Curated by Giuseppe Mauriello)


Via Giuseppe Mauriello
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Tom George's comment, January 14, 2012 1:33 PM
Thanks Giuseppe! Nice one!