Robin Good: If you are looking for a good introductory guide to the use of crowds for the generation of revenue and the extended monetization of existing line of products/services, I definitely recommend giving a good look to this guide prepared by Ross Dawson and Steve Bynghall.
In the guide you can find out why crowdsourced business models are so promising and why they are being adopted rapidly by the major brands around the world.
Recommended reading. 8/10
Read or download the full guide here: http://www.scribd.com/doc/75173330/Getting-Results-From-Crowds-Chapter-22-Crowd-Business-Models