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GreatBusinessContent's curator insight,
September 30, 2013 4:32 PM
This is not a "free" business model generator, it is a software program built on the "free information" business model.
I looked through this and there is some solid information even if you don't purchase this software. The 78 page info graphic style explanation does an excellent job of talking about offering "free" and monetizing a portion of your information.
Play around with it and let me know what you think.
Paul P Roberts's curator insight,
October 11, 2013 3:44 PM
As someone that does a lot of business planning this tool looks very interesting. It's simple design output also makes me wonder whether this could be adapted in the market research market, a one page insight delivery might inspire more detailed and focussed work. |
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Switchads is an automatic auction ad platform that allows you to have multiple ad networks compete for your the minimum CPM price that you set.
For example if you are running Google ads on your site you can activate SwitchAds easily and your Google ads will be replaced with alternative and higher paying ones, only if there are advertisers meeting your minimum set CPM.
In their words: "Using SwitchAds unique technology, we provide your website with access to increased advertiser budgets by getting them to bid on your inventory in an auction. This increases the competition and price for the advertising on your website."
In this way your risk is zero and you can only possibly gain some extra revenues.
Switchads makes money by adding his small commission on top of your minimum set CPM revenue.
You can check stats and revenues in real time.
N.B.: I am currently testing Switchads on the top banner space of MasterNewMedia but I have too little data to yet express an evaluation.
The only drawback I encountered has been setting my minimum CPM in British pounds.
Free to use.
Try it out now: http://switchads.com/
How it works: http://switchads.com/index.html#how-it-works
FAQ: http://news.switchads.com/frequently-asked-questions