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Scooped by Robin Good |
Scoop.it!
Robin Good's insight:
Jeremiah Owyang, a partner at the Altimeter Group, has published a valuable presentation outlining the key traits characterizing sustainable business models in the near future.
The key takeaways include:
- The market sees purposeful brands that stand for something specific
- Local and personalized wins always over global
- Crowds are becoming like companies - bypassing
inefficient intermediaries
- On-demand wins always over standardized offerings
- Business models may need to be changed along the way
- Partnering with your customers is the key to the future
Excellent trends analysis. Owyang is right on target with his future of business models identikit.
Check the full presentation here: http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models
(HT to Giuseppe Mauriello)
The new type of enterprise
Great find by Robin Good and timely as we just had a session with Rita McGrath (author of the End of Competitive Advantage) emphasizing the impact of disruption and the need for a different mindset around resilience. This preso by Jeremiah Owyang gives some great tips for thinking about the types of shifts in business models we should be thinking about.
Slide 13 captures these shifts well:
1. Purpose (start with why) is key
2. Glocal wins - Global reach and mindset delivered locally (relationships)
3. Personalize everything possible
4. On-demand
5. People make and share - collaboration and co-creation with your customers
6. Empowered people
This is important for CPAs to understand as they advise and support their businesses (clients and employers). Business models are no longer stagnant or as Rita would say, sustainable over a long-term. Thus we need to be constantly re-examiming our competitive advantages.