Christian Rennella has an interesting article on ESBJournal, analyzing three fundamental aspects that, in his view, define the failure or successof an online startup. These are:
1) Does what you are developing resolve a real issue?
2) Would customers be willing to pay for it in the medium and long term?
3) Is there space for future growth?
And I can't but agree with his assessment that the best business model that can be adopted today by a new online startup is monthly subscriptions.
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You got a point here man hehe
Better have a good plan in place to manage your online sales.