Online Business Models
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Online Business Models
Web-Based Business Strategies and Monetization Models
Curated by Robin Good
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Can You Start Charging For Your New Online Service From Day One?

Can You Start Charging For Your New Online Service From Day One? | Online Business Models |

Robin Good's insight:

Christian Rennella has an interesting article on ESBJournal, analyzing three fundamental aspects that, in his view, define the failure or successof an online startup. These are:

1) Does what you are developing resolve a real issue?

2) Would customers be willing to pay for it in the medium and long term?

3) Is there space for future growth?

And I can't but agree with his assessment that the best business model that can be adopted today by a new online startup is monthly subscriptions.

Interesting. 7/10

Full article: 

(Image credit: Buy now sign - Shutterstock)

Kim Golez's curator insight, August 9, 2013 12:42 PM

You got a point here man hehe

EZIA's curator insight, September 11, 2013 10:24 AM

Better have a good plan in place to manage your online sales.

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At What Price Should You Sell Your eBook? | Seth Godin - The Domino Project

At What Price Should You Sell Your eBook? | Seth Godin - The Domino Project | Online Business Models |

Seth Godin writes:

"How much should an ebook cost?

This is the wrong question.

The right question is: How much will an ebook cost?

Because the answer isn’t up to one author or one publisher or even a price-fixing cartel. It’s up to the market, which is a far more complicated entity.

...In a market where the marginal cost is close to zero, prices tend to race to zero as well.


Except when there are no substitutes.

If you want Elvis Costello to call you on the phone and wish you a happy birthday, he can charge you whatever he wants, because even though it costs him very little, you have no alternatives. If you want Elvis, well, there’s only one. Take it or leave it."

Interesting. Insightful. 8/10

Read the full article: 

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App Pricing: What Works Best?

App Pricing: What Works Best? | Online Business Models |

Tom Krazit reports at PaidContent: "In an insanely crowded mobile apps marketplace, pricing is one of the ways to stand out from the competition: for better or worse. Distimo shared some data Thursday on app-pricing strategies as well as the old-fashioned retail concept of the sale."

The report entitled "The impact of app discounts and the impact of being a featured app" has indeed some useful information that can help you understand a what price level to offer your iPhone/iPad/Android app.

Download the report here: 

"Those who have erred on the high side and aren’t getting the response they would like should consider a sale: in Apple’s App Store average revenue rose 41 percent on the first day of a sale and by 22 percent over the course of 15 days, Distimo said in a new report on app pricing."

"...steep(er) cuts paid off: “For example, offering a discount of one dollar on an application that normally costs $7.99, lowers the revenue, whereas offering a discount of three dollars on average increased the revenue by 131 percent,”...


Original source: 

(Curated by Robin Good)

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