Online Business Models
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Online Business Models
Web-Based Business Strategies and Monetization Models
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The Pros and Cons of Paid Content Models

The Pros and Cons of Paid Content Models | Online Business Models | Scoop.it
Do Paywalls Change the Engagement Equation? - The Huffington Post

 

Jake Batsell seems to think so, saying that while advertising-driven models of digital journalism aim to maximize page views, when news organizations introduce online subscriptions "it reconfigures the benchmarks for success."


Which leads to the question: What are online readers willing to pay for digital content?


It's one of those complex issues troubling publishers, editors and reporters who have to worry about producing enticing content to compete with the plethora of digital fare, and, ensure the success of their revenue streams.








Via Lelio Simi
Robin Good's insight:

Paid Digital Content: The Journey Begins, a report by the World Association of Newspapers and News Publishers (WAN-IFRA), uses case studies to explain successes, failures and transitions news organizations are experiencing in attempts to get readers to pay for what they consume.


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Micropayments: Google Wallet Allows Site Owners To Charge for Web Content

Micropayments: Google Wallet Allows Site Owners To Charge for Web Content | Online Business Models | Scoop.it


Robin Good: Interesting news from Google on this front, as early in October it has officially announced a new function of Googe Wallet which allows web publishers to charge small amounts of money to access in-depth articles or other high-value online content types.


Digitaltrends reports: "Detailed on an official launch page for the product, Google quietly rolled out a new micropayments function for Google Wallet that allows site owners to charge small amounts of money for Web content.


For instance, a site like Oxford Reference can charge between 25 to 99 cents for access to a single page of content. Within this live example, Oxford Reference offers the opening portion of the page for free. However, the code for Google Wallet is overlaying the remaining text with gray bars and blurring out the pictures until the reader pays 99 cents to view the remainder of the page.


In addition, the reader has the option of an immediate refund of the access fee if they feel the content wasn’t a worthwhile purchase.


However, the reader has to apply for the refund within 30 minutes of the initial purchase and Google has setup a system to help curtail excessive refunds awarded to a specific user over time."


Read more: http://www.digitaltrends.com/web/google-launches-micropayments-for-web-content/


Here is where you can apply to adopt Google Wallet on your site: https://services.google.com/fb/forms/walletcontentinquiry/


Must-know stuff. 8/10


Full article: http://www.digitaltrends.com/web/google-launches-micropayments-for-web-content/



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