App Pricing: What Works Best? | Online Business Models |

Tom Krazit reports at PaidContent: "In an insanely crowded mobile apps marketplace, pricing is one of the ways to stand out from the competition: for better or worse. Distimo shared some data Thursday on app-pricing strategies as well as the old-fashioned retail concept of the sale."

The report entitled "The impact of app discounts and the impact of being a featured app" has indeed some useful information that can help you understand a what price level to offer your iPhone/iPad/Android app.

Download the report here: 

"Those who have erred on the high side and aren’t getting the response they would like should consider a sale: in Apple’s App Store average revenue rose 41 percent on the first day of a sale and by 22 percent over the course of 15 days, Distimo said in a new report on app pricing."

"...steep(er) cuts paid off: “For example, offering a discount of one dollar on an application that normally costs $7.99, lowers the revenue, whereas offering a discount of three dollars on average increased the revenue by 131 percent,”...


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(Curated by Robin Good)