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Russell Holcombe, CFP, MTx's curator insight,
November 16, 2013 12:48 PM
Great article on testing new ideas in business.
Oliver Durrer swissleap.com's curator insight,
October 22, 2014 2:22 PM
The notion of "MVP" or "Minimum Viable Product" is a key element of Eric Ries' book The Lean Startup. The idea is to test an MVP with early adopters to reach product-market fit as quickly as possible through real customer feedback and validation of underlying growth and value hypotheses. Avoiding to waste time and resources on developing a product that nobody wants. Still - very surprisingly to me - the number one reason for Startup failure, according to this source: http://sco.lt/8gFEh7 |
I find this very helpful for beginner artist and/or artist taking the independent route simply wanting to learn how to reach fans all across the world and profit from it.