Online Business Models
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Online Business Models
Web-Based Business Strategies and Monetization Models
Curated by Robin Good
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Future of Music Business Is About Access, Relevance and Context

Explore the largest community of artists, bands, podcasters and creators of music & audio
Robin Good's insight:

Valuable audio interview of Peter Petro with Gerd Leonhard who explains what are the key traits that will characterise successful music projects in the near future.

Distribution is closing, Access is opening. Curation will play a relevant role as the new key traits to cultivate are about context, relevance and adding unique value.


Insightful. 8/10

Listen from 3':30" to 6':15".

Original audio interview: 

Mangu TV's curator insight, March 14, 2014 8:57 AM

far out thinking, highly recommended

doddy frnces's curator insight, March 22, 4:27 AM
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Future of Books (and eBooks) May Be Via Subscriptions

Future of Books (and eBooks) May Be Via Subscriptions | Online Business Models |
The launch of eBook subscription service Oyster has set the proverbial cat among the pigeons in the publishing world.  Publishers and authors are frantically trying to work out just what on-demand ...
Robin Good's insight:

From the original article by Mark Mulligan: "Subscriptions are clearly the best product set media companies currently have for monetizing the consumption era.

For the music industry they continue to raise as many questions as they answer, but for books they might just be the ticket to genuine digital prosperity."

Here's a few reasons why:

Book Subscriptions Offer a Much Clearer Path to Additive Revenue than Music - because books take longer to read than a CD does to listen, authors and publishers should see greater revenue margins.

Per-reader value versus per-title value - If an author or publisher is simply think in terms of 1 sale becoming 1 rental then it is a net-loss scenario. But if just over twice as many people read the book then it is a net-gain scenario. The more people that subscribe and the more that read more books – the Consumption Quotient -the more likely that subscriptions will become additive rather than substitutive.

The author also suggests that the book industry has a key advantage in that it can learn a lot from the mistakes already done by the music subscription industry and can avoid repeating them by paying attention to a few key elements such as:

  • Transparency
  • Curation
  • Discovery
  • Pricing
  • Video and multimedia native support

Insightful. 8/10

Full article: 

(Image credit: Subscribe road sign by Shutterstock)

Robin Good's comment, September 22, 2013 3:39 AM
Rodrick: print books are here to stay for quite some time still, as there will be, like in your case, always some demand for this unique medium. Print publishers will have to reorganize and rethink their business strategy to remain profitable.
Ghouti Kerzabi's curator insight, September 24, 2013 6:19 PM

Le lancement du Livre abonnement Oyster de service a mis le chat proverbial parmi les pigeons dans le monde de l'édition. Editeurs et auteurs sont frénétiquement essayer de travailler sur tout ce que la demande ...

chen kc's curator insight, October 10, 2013 12:40 AM like this video content...i like this....great visualise...subscription...?

Rescooped by Robin Good from Business Model Engineering!

Industry Trends from the Last Five Years: ShakeUp Ahead

Industry Trends from the Last Five Years: ShakeUp Ahead | Online Business Models |

Banks and Pharma are in trouble, while Internet, Online Publishing, e-Learning and Philantropy (among many others) are all zipping up. 


"How has our economy evolved in the past five years? Which industries are shrinking or growing through these challenging economic times?


These are some of the questions that the Council of Economic Advisors (CEA) delves into each February in the “Economic Report of the President” (ERP).


This year, the CEA worked with us to glean further insights into industry trends both during the recent recession and after its end in June 2009.


With the data and methodology in hand, we calculated the growth rates in industry size between 2007 and 2011."

Via Peter Hoeve
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Key New Traits Characterizing Sustainable Business Models by Jeremiah Owyang

Robin Good's insight:

Jeremiah Owyang, a partner at the Altimeter Group, has published a valuable presentation outlining the key traits characterizing sustainable business models in the near future.

The key takeaways include: 

  1. The market sees purposeful brands that stand for something specific
  2. Local and personalized wins always over global
  3. Crowds are becoming like companies - bypassing 
    inefficient intermediaries
  4. On-demand wins always over standardized offerings
  5. Business models may need to be changed along the way 
  6. Partnering with your customers is the key to the future 

Excellent trends analysis. Owyang is right on target with his future of business models identikit. 

Check the full presentation here: 

(HT to Giuseppe Mauriello)

Marcos Otero's curator insight, October 15, 2013 7:31 PM

The new type of enterprise

Tom Hood's curator insight, February 22, 2014 8:24 AM

Great find by Robin Good and timely as we just had a session with Rita McGrath (author of the End of Competitive Advantage) emphasizing the impact of disruption and the need for a different mindset around resilience. This preso by Jeremiah Owyang gives some great tips for thinking about the types of shifts in business models we should be thinking about. 


Slide 13 captures these shifts well:


1. Purpose (start with why) is key

2. Glocal wins - Global reach and mindset delivered locally (relationships)

3. Personalize everything possible

4. On-demand 

5. People make and share - collaboration and co-creation with your customers

6. Empowered people


This is important for CPAs to understand as they advise and support their businesses (clients and employers). Business models are no longer stagnant or as Rita would say, sustainable over a long-term. Thus we need to be constantly re-examiming our competitive advantages.

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Is Google the Killer of Newspaper Print Ad Sales?

Is Google the Killer of Newspaper Print Ad Sales? | Online Business Models |
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in.
Robin Good's insight:

From the original article by Mathew Ingram on " revenue falling off a cliff about a decade ago, hitting a brief plateau in the mid-2000s and then free-falling over the next several years.

...The speed with which billions of dollars in advertising revenue simply evaporated over the past decade is incredible.

...Of course, all of that advertising revenue didn’t simply disappear overnight. So where did it go if it wasn’t going to newspapers? It went online, naturally — and the second chart shows the biggest beneficiary of that exodus: namely, Google."

Intruiguing hypothesis and data correlation. Must read. 8/10

*lots of interesting comments too

Ful article:

jalp Internet Consulting Services's comment, April 19, 2013 7:25 AM
Google transformed advs and made them accesible to SME's. So low budget marketing departments can act more easily, even if they run their campain through agances.
Guillaume Decugis's comment, April 22, 2013 11:33 AM
@Jalp: good point and an essential reason that drove this change. Not just attention but lowering the barrier to entry. Thanks!
Kitty A. Smith's comment, May 6, 2013 2:37 PM
People are always looking to place fault. Things change when something better comes along. Just because newspapers were first doesn't mean they are best. Tobacco knows time is limited, that would explain why they bought Kraft Foods!
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Sharewood Is Next: Business Must Create Shared Value - Michael E. Porter

Sharewood Is Next: Business Must Create Shared Value - Michael E. Porter | Online Business Models |

"In the old, narrow view of capitalism, business contributes to society by making a profit, which supports employment, wages, purchases, investments, and taxes.

Conducting business as usual is sufficient social benefit. A firm is largely a self-contained entity, and social or community issues fall outside its proper scope.


[But] in recent years business increasingly has been viewed as a major cause of social, environmental, and economic problems.

Companies are widely perceived to be prospering at the expense of the broader community.

Even worse, the more business has begun to embrace corporate responsibility, the more it has been blamed for society’s failures. The legitimacy of business has fallen to levels not seen in recent history.

This diminished trust in business leads political leaders to set policies that undermine competitiveness and sap economic growth. Business is caught in a vicious circle.

A big part of the problem lies with companies themselves, which remain trapped in an outdated approach to value creation that has emerged over the past few decades.

They continue to view value creation narrowly, optimizing short-term financial performance in a bubble while missing the most important customer needs and ignoring the broader influences that determine their longer-term success.


The solution lies in the principle of shared value, which involves creating economic value in a way that also creates value for society by addressing its needs and challenges.

Businesses must reconnect company success with social progress.

Shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success.

It is not on the margin of what companies do but at the center."

Must read. 10/10.

Read the full article: (requires free registration)

(Curated by Robin Good)

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