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Is Freemium Time Over?

Is Freemium Time Over? | Online Business Models | Scoop.it

Robin Good: Interesting short article at GigaOM by Rag Srinivasan, highlighting the not too well known story of how "freemium" came about thanks to a number of tests that were run by MIT behavioral economists.


The article questions the freemium model strategy which hopes to extract a sufficient number of paying customers from a much larger free user base.

"Freemium can only offer the hope that customers will fall in love with your product and be willing to pay for it later. This is a scattershot approach to monetization."


And I agree. But freemium can be still an effective business model as long as you do take into serious considerations the key questions posed in this article before centering your future marketing strategy on it.



Good questions being asked. 8/10


Full article: http://gigaom.com/2012/07/21/freemium-has-run-its-course/



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Freemium Works: Consumer Adoption Of Freemium Products And Services - The Report

Freemium Works: Consumer Adoption Of Freemium Products And Services - The Report | Online Business Models | Scoop.it

Robin Good: If you have been wondering how can it ever be that by giving things out for free people will buy more of your products/services, you must check out this great report on consumer adoption of freemium products and services. 


If it can’t ‘sell’ for free, can it ever sell at all?


From MarketingPilgrim review of the report by Cynthia Boris: "The free sample has been used to tempt grocery shoppers since the invention of the toothpick, yet many of today’s marketers are reluctant to give anything away.


Apps, ebooks, access — you gotta give a little and if you do, you’ll get a lot.


iYogi just released a new study and infographic all about the power of the Freemium model.


Their results show that 100% of the people they surveyed have tried a Freemium product and 42% have gone on to pay for it."


(Source: MarketingPilgrim)


Must-read. 9/10


Full Report: http://insights.iyogi.com/research/consumer-adoption-of-freemium-products-and-services.html 

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