At What Price Should You Sell Your eBook? | Seth Godin - The Domino Project | Online Business Models |

Seth Godin writes:

"How much should an ebook cost?

This is the wrong question.

The right question is: How much will an ebook cost?

Because the answer isn’t up to one author or one publisher or even a price-fixing cartel. It’s up to the market, which is a far more complicated entity.

...In a market where the marginal cost is close to zero, prices tend to race to zero as well.


Except when there are no substitutes.

If you want Elvis Costello to call you on the phone and wish you a happy birthday, he can charge you whatever he wants, because even though it costs him very little, you have no alternatives. If you want Elvis, well, there’s only one. Take it or leave it."

Interesting. Insightful. 8/10

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