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Future of Books (and eBooks) May Be Via Subscriptions

Future of Books (and eBooks) May Be Via Subscriptions | Online Business Models | Scoop.it
The launch of eBook subscription service Oyster has set the proverbial cat among the pigeons in the publishing world.  Publishers and authors are frantically trying to work out just what on-demand ...
Robin Good's insight:



From the original article by Mark Mulligan: "Subscriptions are clearly the best product set media companies currently have for monetizing the consumption era.


For the music industry they continue to raise as many questions as they answer, but for books they might just be the ticket to genuine digital prosperity."


Here's a few reasons why:


Book Subscriptions Offer a Much Clearer Path to Additive Revenue than Music - because books take longer to read than a CD does to listen, authors and publishers should see greater revenue margins.


Per-reader value versus per-title value - If an author or publisher is simply think in terms of 1 sale becoming 1 rental then it is a net-loss scenario. But if just over twice as many people read the book then it is a net-gain scenario. The more people that subscribe and the more that read more books – the Consumption Quotient -the more likely that subscriptions will become additive rather than substitutive.


The author also suggests that the book industry has a key advantage in that it can learn a lot from the mistakes already done by the music subscription industry and can avoid repeating them by paying attention to a few key elements such as:


  • Transparency
  • Curation
  • Discovery
  • Pricing
  • Video and multimedia native support



Insightful. 8/10


Full article: http://musicindustryblog.wordpress.com/2013/09/11/what-the-music-industry-can-teach-book-publishers-and-authors-about-subscriptions/ 



(Image credit: Subscribe road sign by Shutterstock)







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Robin Good's comment, September 22, 2013 3:39 AM
Rodrick: print books are here to stay for quite some time still, as there will be, like in your case, always some demand for this unique medium. Print publishers will have to reorganize and rethink their business strategy to remain profitable.
Ghouti Kerzabi's curator insight, September 24, 2013 6:19 PM

Le lancement du Livre abonnement Oyster de service a mis le chat proverbial parmi les pigeons dans le monde de l'édition. Editeurs et auteurs sont frénétiquement essayer de travailler sur tout ce que la demande ...

chen kc's curator insight, October 10, 2013 12:40 AM

http://www.staged.com/video?v=WQce like this video content...i like this....great visualise...subscription...?

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At What Price Should You Sell Your eBook? | Seth Godin - The Domino Project

At What Price Should You Sell Your eBook? | Seth Godin - The Domino Project | Online Business Models | Scoop.it

Seth Godin writes:

"How much should an ebook cost?


This is the wrong question.


The right question is: How much will an ebook cost?


Because the answer isn’t up to one author or one publisher or even a price-fixing cartel. It’s up to the market, which is a far more complicated entity.


...In a market where the marginal cost is close to zero, prices tend to race to zero as well.


Except…


Except when there are no substitutes.

If you want Elvis Costello to call you on the phone and wish you a happy birthday, he can charge you whatever he wants, because even though it costs him very little, you have no alternatives. If you want Elvis, well, there’s only one. Take it or leave it."



Interesting. Insightful. 8/10



Read the full article: http://www.thedominoproject.com/2011/12/how-much-should-an-ebook-cost.html 

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