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Online Business Models
Web-Based Business Strategies and Monetization Models
Curated by Robin Good
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In The Age of Attention Scarcity Content Curation Is a Revenue-Maker Because It Saves People Time

In The Age of Attention Scarcity Content Curation Is a Revenue-Maker Because It Saves People Time | Online Business Models |
Robin Good's insight:

How can content curation in a niche information area be monetized? Ask Joe Wilkert.

He writes: "There’s too much content out there anyway and I certainly don’t need access to even more of it. What I really need is more curation and less volume.

I want someone else to read it all and then tell me what I absolutely need to read.

They act as a filter and I pay them because they save me time and make me smarter."

The article points to the added value that traditional content publishers can offer their readers by opening the gates to community curators, who, by doing what they like the most, can bring back lots of more subscribers and attention to their brands.

"...There are sports experts, business experts, local community experts, etc. These curators are reading everything you’re publishing and picking the best of the best... They in turn publish their lists to a whole new set of subscribers; these readers pay for access to only the content recommended by the curator, not the full editions.

The best curators float to the top and drive more subscriptions than the others and you pay them a commission for each subscriber they bring in. Curators establish brand names for themselves, as in, “hey, if you’re into travel you need to subscribe to Bob Thomas…he finds all the best travel articles so I don’t have to.

But there's more, as Mr Wilker points out. The opportunities don't end there.

Rightful. Recommended. 8/10

Full post: 

Reading time: 3' mins.

See also: 

Image credit: Honey dripping by Shutterstock

Brandon Meek's curator insight, May 6, 2014 11:38 AM

With so many great writers with great ideas, it only makes sense that we collect the things we find interesting and share them with others.

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New Business Model for Traditional Publishers? Paid Curated Selections of the Best from the Week

New Business Model for Traditional Publishers? Paid Curated Selections of the Best from the Week | Online Business Models |

Robin Good's insight:

The Atlantic launches this week a paid, weekly curated selection of its best stories called the Atlantic Weekly.

From AdWeek: "The Atlantic Weekly will collect the week's best stories from, The Atlantic Wire and The Atlantic Cities, as well as selections from its In Focus photo blog and an article from the magazine’s archive (reproduced as it originally appeared in print), reformatted as a magazine for the iPad and iPhone.

...will cost $1.99 for a single issue. Readers can also subscribe for $2.99 a month or $19.99 a year."

The reason for choosing this new direction sums up to this confession from editor in chief James Bennet: "Our concern has been that some of our better [online] pieces can get lost during the week, and that we’re not serving our readers as well on the weekend when there is time to lean back and digest a good idea."

"...will users pay for a magazine filled mostly with content that they can access for free on the Web?"

What do you think?

Original reporting from Adweek:

Tom George's curator insight, June 18, 2013 10:11 AM

Robin Good's commentary is far better than mine

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The Business of Information Refinement: How Journalism Can Leverage Big Data To Create Value and New Revenues

The Business of Information Refinement: How Journalism Can Leverage Big Data To Create Value and New Revenues | Online Business Models |

Robin Good: Extracting meaning out of big data, illustrating and visualizing relationships and links between apparently disconnected items and approaching the gathering of information for the purpose of surfacing what otherwise would not be immediately evident, may all be commercially fertile areas as some of the pionerring examples seem to show.

From the original essay, part of the Data Journalism Handbook: "Many journalists seem to be unaware of the size of the revenue that is already generated through data collection, data analytics and visualization.

This is the business of information refinement.

With data tools and technologies it is increasingly possible to shed a light on highly complex issues, be this international finance, debt, demography, education and so on.

...These technologies can now be applied to journalism...

But how does this generate money for journalism?

The big, worldwide market that is currently opening up is all about transformation of publicly available data into something our that we can process: making data visible and making it human.

We want to be able to relate to the big numbers we hear every day in the news — what the millions and billions mean for each of us.

There are a number of very profitable data-driven media companies, who have simply applied this principle earlier than others. They enjoy healthy growth rates and sometimes impressive profits.

a) One example: Bloomberg. The company operates about 300,000 terminals and delivers financial data to it’s users. If you are in the money business this is a power tool. ... This core business generates an estimated US $6.3 billion per year, at least this what a piece by the New York Times estimated in 2008. As a result, Bloomberg has been hiring journalists left, right and centre, they bought the venerable but loss-making “Business Week” and so on.

b) Another example is the Canadian media conglomerate today known as Thomson Reuters. They started with one newspaper, bought up a number of well known titles in the UK, and then decided two decades ago to leave the newspaper business. Instead they have grown based on information services, aiming to provide a deeper perspective for clients in a number of industries. If you worry about how to make money with specialized information, the advice would be to just read about the company’s history in Wikipedia.

c) And look at the Economist. The magazine has built an excellent, influential brand on its media side. At the same time the “Economist Intelligence Unit” is now more like a consultancy, reporting about relevant trends and forecasts for almost any country in the world. They are employing hundreds of journalists and claim to serve about 1.5 million customers worldwide."

If you are still doubtful that big data, information refinement, news curation and specialized info services are areas where it is going to be tough to create revenues, think again.

Recommended. 9/10

Full essay:

Data Journalism Handbook:

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Information Filtering and Curation as the Basis for New Business Models

Information Filtering and Curation as the Basis for New Business Models | Online Business Models |

From the article: "We create economic value out of information when we figure out an effective strategy that includes aggregating, filtering and connecting.

"Filtering is what helps us deal with the vast amount of information available to us."

"...the real question is, how do we design filters that let us find our way through this particular abundance of information?

And, you know, my answer to that question has been: the only group that can catalog everything is everybody." (Clay Shirky)

We try to filter information so that we end up with something that is relevant to us – it helps us learn something, it helps us solve a problem, it helps us develop a new hypothesis about the world around us.

These are all connections – and this is what really drives value creation.

However, we can’t connect without some filtering going on. So filtering is important, and it’s a term that includes several different sub-types. I can think of at least five forms of filtering.

...we can use these ideas about filtering to help with business model innovation by changing where it takes place in the value network.

One of Shirky’s points is that since Gutenberg, the economic logic of publishing required publishers (of books, music, movies) to act as filters in order to maximise their investment.

As publishing and filtering has shifted out to human networks, publishers no longer need to fill this role.

Someone (or some network) needs to, and since that creates value, it’s something that can perhaps be monetised.

You can see this in investing. You can put money in Berkshire-Hathaway, where investment choices are run through the personal expert filter of Warren Buffett. Or you can invest in individual stocks recommended by a broker- which is filtering through an expert network. Or you can take advantage of DIY investing, where you do your own filtering, probably aided by some heuristic filters as well. Three different investing business models based on three different filtering methods."

Check this video: 

Read the full article by Tim Kastelle: 

Beth Kanter's comment, December 30, 2011 1:47 PM
Thanks for picking this up out of Robin's stream. I personally love Harold Jarche model of Seek, Sense, Share - and have adapted as a framework to help those are just starting with curation ....
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Future of Music Business Is About Access, Relevance and Context

Explore the largest community of artists, bands, podcasters and creators of music & audio
Robin Good's insight:

Valuable audio interview of Peter Petro with Gerd Leonhard who explains what are the key traits that will characterise successful music projects in the near future.

Distribution is closing, Access is opening. Curation will play a relevant role as the new key traits to cultivate are about context, relevance and adding unique value.


Insightful. 8/10

Listen from 3':30" to 6':15".

Original audio interview: 

Mangu TV's curator insight, March 14, 2014 8:57 AM

far out thinking, highly recommended

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Startups Knowledge Base: The Curated Archive for Startup Advice

Startups Knowledge Base: The Curated Archive for Startup Advice | Online Business Models |
Robin Good's insight:

The Startup Knowledge Base is a curated content archive focusing on startup topics. All content included has been reviewed, vetted and tagged as to provide only the cream of the crop.

This resource has been created for two groups of people:

  1. those who are new and need to get up to speed quickly.

  2. those who are experienced entrepreneurs and want to stay of top of their game.

The objective behind this free project is to provide an easy path to learn what needs to be known for a startup without being sucked in by the latest article or hype. Attention has therefore been given to quality content independently of its published date.

From the original site: "We've screened the web's best startup advice, summarized, categorized, and tagged it for you."

210 articles covering a time span of five years, completely summarized.

All original articles and authors are properly credited.

Free / pay with a Tweet or FB post or donate something.

More info:

Try it out now:

malek's curator insight, March 19, 2013 8:26 AM

keep it handy.......

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It May Not Be Content To Produce Revenues In The Future But Curated Suggestions and Recommendations

It May Not Be Content To Produce Revenues In The Future But Curated Suggestions and Recommendations | Online Business Models |

Robin Good: Back in March of 2011 Kevin Kelly wrote an interesting article entitled "The Satisfaction Paradox".

Within it, he points clearly at an emerging trend: content price becoming lower and lower, and increased ease-of-access to tons of good content, whether this may be books, music or films. 

In such a new world of abundance, where valuable content is all around me, cheap and easily accessible, what is then the next value-creation frontier, he asks.

And this is the insightful view he offers: "...Netflix has more great movies a click away -- after I filter out the dross -- than I can watch in my lifetime.

What do I watch next?

Spotify and other music streaming services will have more fantastic, I-am-in-heaven music available everywhere all the time than I can ever listen to.

What do I listen to next?

Google will have every book ever published only an eight of a second away, and collaborative filtering, friends recommendations and a better Amazon engine, will narrow down those stacks to the best 10,000 books for me.

So what do I read next?

I believe that answering this question is what outfits like Amazon will be selling in the future.

For the price of a subscription you will subscribe to Amazon and have access to all the books in the world at a set price...(An individual book you want to read will be as if it was free, because it won't cost you extra.) The same will be true of movies (Netflix), or music (iTunes or Spotify or Rhapsody.) You won't be purchasing individual works.

Instead you will pay Amazon, or Netflix, or Spotify, or Google for their suggestions of what you should pay attention to next.

Amazon won't be selling books (which are marginally free); they will be selling their recommendations of what to read.

You'll pay the subscription fee in order to get access to their recommendations to the "free" works, which are also available elsewhere.

Their recommendations (assuming continual improvements by more collaboration and sharing of highlights, etc.) will be worth more than the individual books.

You won't buy movies; you'll buy cheap access and pay for personalized recommendations..."

I ask you: How close are these "recommendations" and "suggestions" to the work that many curators do?

Is curation then in the business of "what to pay attention to next"?

Must-read. 10/10

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