Online Business Models
87.4K views | +6 today
Online Business Models
Web-Based Business Strategies and Monetization Models
Curated by Robin Good
Your new post is loading...
Your new post is loading...
Scooped by Robin Good!

Why Bootstrapping Is a Better Choice for Value-Driven Startups

Why Bootstrapping Is a Better Choice for Value-Driven Startups | Online Business Models |

"In the age of startups and micro-enterprises, the first thing you hear about, when it comes to creating a new company, service or digital product is a whole new glossary of words starting ranging from venture capital to angel investors."

Robin Good's insight:

Does a startup really need to raise venture capital?

I guess it depends on what its goals and values really are.

If you are after the magic opportunity to do what happens to one in a thousand startups when it is bought up by a giant company like Google, then you shouldn't hesitate to party down with the VCs. 

But if you are after creating something that has personal value for you beyond the money that it will make, if you want to keep steering the direction of your service and if you don't like to come down to many compromises, then be very careful about jumping on the VC funding train.

Here my own thoughts and ideas on why it is so important, for those in this second group, to avoid the funding dream and to go after a bootstrapping (and possibly crowdfunded) approach. 

Full article: 

Martin (Marty) Smith's curator insight, April 20, 2014 8:54 PM

I changed the title here because the longer you can bootstrap your startup the less you give up and the more you get for your hard work.

Brenda Collins's curator insight, May 8, 2014 3:37 PM

If you can boot strap your venture then do so before talking to investors. Gather around you people who have no vested interest in your company except your success and will speak honestly to you. 

OneView Tunis's curator insight, June 15, 2014 4:12 AM

Profitabilité vs. service rendu. Tout se décide dès le début

Scooped by Robin Good!

Crowdfunded Self-Publishing: Leo's McKay Formula

Crowdfunded Self-Publishing: Leo's McKay Formula | Online Business Models |

From the original article:

"$10: You get one advance copy of the ebook

$20: You get one signed advance copy of the printed book. Delivered by Canada Post.

$50: Your name appears in an alphabetized list of "Friends" on the Facebook page and the website. Plus, you get one signed advance copy of the printed book and one advance copy of the ebook.

$1000: Your name appears in an alphabetized list of "Pillars" on a special page at the front of the printed book. You get two signed advance copies of the printed book and two advance copies of the ebook. You get a limited edition hand-printed copy of the book's cover art, by Ben Brush. The author will also make an in-person appearance at a private venue of your choice in the Maritime provinces and do a reading/signing of Roll Up the Rim. Outside the Maritimes, this perk can be claimed over Skype.

These are some of the options laid out on Leo McKay's Indiegogo campaign site.

Indiegogo is a site where entrepreneurs can raise funds to start a project and McKay is an author, trying to drum up business for his next book.

He launched his Indiegogo campaign "Roll Up the Rim" on Monday April 2, with the goal of raising $8,500 to publish his next book -- titled Roll Up the Rim -- in 30 days..."

Must read for would-be self-publishers. 8/10

Full article: 

No comment yet.
Scooped by Robin Good!

The Independent Crowdfunding Video Journalism Platform: Vourno

The Independent Crowdfunding Video Journalism Platform: Vourno | Online Business Models |
Robin Good's insight:

From the official site: " provides journalists (Vournos) with the tools to raise capital for the creation and production of quality, newsworthy content and gives the public (Pubs) the ability to directly fund, share, watch and rate those stories."

Successfully funded projects are produced and premiered on the Vourno online network.

Here's how it works:

1. Video journalists (“vournos”) propose a video story they want to create (“Video is where everybody’s going,” Verdirame said).

2. Members of the public (“pubs”) browse the stories they want to fund and help publish it by donating. They can also pitch their own stories they want to see published for a vourno to pick up.

3. Vournos gather enough funds from pubs to pay for their salary, equipment, travel expenses and any extra team members they may need (editor, videographer, etc.)

4. The vourno gets a certain amount of time to complete the story and publish it on Vourno’s website for all to watch and share for a week before selling it elsewhere.

5. More popular, original and in-depth reporting will get more play on the website, and more sharing means more revenue through advertising — which eventually will be shared by vournos and pubs.

(Source: Zach C. Cohen - Idealab)

Find out more:

How it works:

marcpetit622's curator insight, June 27, 2013 3:43 PM

We also pride ourselves in offering lots of "extras" that are exclusive to this club. We work with many local manufacturers and also have a window treatment specialist, heating/cooling and plumbing specialist, and window and door reps on site so that you can get specific recommendations from the experts.