Online Business Models
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Online Business Models
Web-Based Business Strategies and Monetization Models
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Scooped by Robin Good
February 9, 2014 5:46 AM
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Business Models for Journalism: Where The Real Opportunities Are

Business Models for Journalism: Where The Real Opportunities Are | Online Business Models | Scoop.it
Robin Good's insight:



Vincenzo Marino does an excellent reporting job on the International Journalism Festival news site, by summarising and distilling the good stuff emerging from an interesting and sustained debate on Twitter (Business Models for Journalism - Storify) on the state of online journalism and its potential future business models, initially kicked off by entrepreneur and Netscape co-founder Marc Andreessen.


Among the highlights, what Andreessen calls “the most obvious eight business models” for now and the future:


1. Quality journalism for high-quality ads

2. 
Succeeding in making readers subscribe and pay for value products


3. Premium content worth buying


4. Relying on live conferences and events


5. Investing across multiple channels


6. Crowdfunding ("Gigantic opportunity especially for investigative journalism")


7. Offering the option to pay in Bitcoin for micropayments


8. Keeping an eye on philanthropy (like ProPublica and Pierre Omidyar's First Look Media)


One stratospherically important point to take home from this valuable roundup is the following: 


"The role played by quality, however, is crucial especially when analyzed in the light of the tendency of the market to expand, creating less accurate content.


The challenge is to make a product (or brand) a point of reference, a lighthouse in the night of uncontrolled content and viral hoaxes."



Informative. Resourceful. Insightful. 8/10


Original article: http://www.journalismfestival.com/news/state-of-the-media-and-possible-business-models/ by Vincenzo Marino 


Reading time: 12 mins.





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Rescooped by Robin Good from Giornalismo Digitale
October 4, 2013 12:42 PM
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The Pros and Cons of Paid Content Models

The Pros and Cons of Paid Content Models | Online Business Models | Scoop.it
Do Paywalls Change the Engagement Equation? - The Huffington Post

 

Jake Batsell seems to think so, saying that while advertising-driven models of digital journalism aim to maximize page views, when news organizations introduce online subscriptions "it reconfigures the benchmarks for success."


Which leads to the question: What are online readers willing to pay for digital content?


It's one of those complex issues troubling publishers, editors and reporters who have to worry about producing enticing content to compete with the plethora of digital fare, and, ensure the success of their revenue streams.








Via Lelio Simi
Robin Good's insight:

Paid Digital Content: The Journey Begins, a report by the World Association of Newspapers and News Publishers (WAN-IFRA), uses case studies to explain successes, failures and transitions news organizations are experiencing in attempts to get readers to pay for what they consume.


chen kc's curator insight, October 10, 2013 12:20 AM

http://www.staged.com/video?v=WQce like this video content...

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