You don’t want to waste your time and money building a product no one will want to use or pay for. So, first get out of the building and talk to your customers. But there’s a world of difference between talk and action.
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Great article on testing new ideas in business.
good examples to live lean
The notion of "MVP" or "Minimum Viable Product" is a key element of Eric Ries' book The Lean Startup. The idea is to test an MVP with early adopters to reach product-market fit as quickly as possible through real customer feedback and validation of underlying growth and value hypotheses. Avoiding to waste time and resources on developing a product that nobody wants. Still - very surprisingly to me - the number one reason for Startup failure, according to this source: http://sco.lt/8gFEh7