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Do Paywalls Change the Engagement Equation? - The Huffington Post
Jake Batsell seems to think so, saying that while advertising-driven models of digital journalism aim to maximize page views, when news organizations introduce online subscriptions "it reconfigures the benchmarks for success."
Which leads to the question: What are online readers willing to pay for digital content?
It's one of those complex issues troubling publishers, editors and reporters who have to worry about producing enticing content to compete with the plethora of digital fare, and, ensure the success of their revenue streams.
Via Lelio Simi
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